Marketing Manager, Brand Team (Hybrid)

Responsibilities

• Develops and implements marketing campaigns for assigned titles and brands.
• Develops messaging, themes, and tangible product selling hooks for new and backlist products as well as for seasonal and thematic campaigns.
• Oversees digital advertising for brand authors including Amazon ads, META ads, and TikTok Presents or co-presents marketing plans at key meetings with authors, agents, sales teams, and company executives.
• Works with team to write/compile book cover, flap, and advertising copy.
• Creates and manages social media campaigns or works with third-party or author to ensure execution.
• Responsible for the execution of print, online, radio, and television advertising according to marketing plan.
• Provides creative direction for in-house designers and secures and manages freelance designers for creation of ads, websites, and in-store merchandise.
• Manages relationship with outside publicists secured for the Brand Team titles.
• Manages and/or coordinates editorial schedule as assigned.
• Creates compelling pre-sale and post-sale promotional strategies, including audio and eBook channels.
• Leverages best practices in digital (email, Amazon advertising, social media, search, etc.) and traditional (advertising, publicity, events) marketing methods to maximize unit sales and revenue.
• Expands efforts in reaching internal mailing lists through sales data analysis and research of current market trends.
• Develops catalog pages for all titles and manages catalog process.

Qualifications

• 5+ years of experience in a marketing or related field.
• Understanding of brand theory and practice, preferred.
• Experience with digital advertising (Amazon, META, Google, TikTok, others), preferred.
• Preferred working knowledge of publishing industry.
• Well-versed in digital marketing trends and best practices.
• Strong writing and/or editorial abilities.
• Excellent communication and organizational skills.
• Bachelor's in marketing, writing, communications, or related field is preferred but not required.
• Understanding of the publishing process, preferred.
• Familiarity with publishing and retail landscapes also preferred.