Marketing Manager, Automotive & Manufacturing, AWS Industry Marketing

About the role

AWS Industry Marketing helps drive product strategy, go-to-market motions, and marketing activities that help industry customers transform their businesses using the cloud, data, and AI. We develop crisp, highly differentiated, and compelling positioning and messaging to address industry-specific customer needs. We tell AWS's most important and interesting stories to educate industry customers about what is possible when they build on AWS for their specialized use cases.

Responsibilities

• Craft and develop compelling stories and content (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos) that land our Auto&Mfg value proposition
• Engage with customers and partners to drive advocacy
• Own execution for key communication channels including website, blog, social, on-network promotion, and emails
• Plan and execute marketing initiatives at industry events to showcase messaging, content, keynotes, and breakout sessions
• Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content
• Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives
• Continuously measure and optimize product marketing initiatives

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels

Preferred Qualifications

• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• 3+ years of solving problems with technology in the Automotive & Manufacturing industries experience
• Experience creating brand marketing content

Pay

USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

Benefits

Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

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