Marketing Manager

Position Summary

Horseshoe Bay Resort is seeking a strategic and creative Marketing Manager to shape the resort’s brand narrative and drive engagement.

Key Responsibilities

• Develop and execute integrated, full-funnel marketing campaigns across digital, traditional, and on-property channels

• Lead brand initiatives, including new amenity launches and seasonal promotions

• Manage campaign lifecycle from strategy and creative direction to launch and performance analysis

• Oversee public relations efforts, including press releases, media outreach, and influencer partnerships

• Maintain consistent brand voice across all communications and platforms

• Build relationships with media partners to enhance brand visibility

• Manage the resort’s digital ecosystem, including website, social media, email marketing, and OTA channels

• Partner on content creation, including photo shoots, video production, and storytelling initiatives

• Ensure brand consistency and optimization across all digital touchpoints

• Plan and execute on-property activations, events, and brand collaborations

• Work cross-functionally with resort teams to deliver high-impact guest experiences

• Support large-scale events and experiential campaigns

• Manage the marketing calendar and prioritize multiple campaigns simultaneously

• Oversee creative asset production and external vendor relationships

• Collaborate closely with Revenue Management to align campaigns with business goals

What You Bring

• Bachelor’s degree in Marketing, Communications, or a related field preferred

• 3-5 years of progressive marketing or public relations experience, preferably in hospitality, lifestyle, or agency environments

• Strong writing, editing, and storytelling skills with attention to brand voice and detail

• Proven experience executing integrated campaigns across digital, media, and live events

• Strong project management and organizational skills in a fast-paced environment

• Proficiency in Microsoft Office; experience with Adobe Creative Suite and social platforms (Meta, TikTok, LinkedIn) preferred

• Passion for hospitality, travel, or destination marketing

Core Competencies

• Strategic Thinking: Ability to translate business goals into impactful marketing strategies

• Creativity: Brings fresh, innovative ideas to elevate the brand

• Execution: Delivers high-quality work across multiple projects simultaneously

• Collaboration: Effectively partners with cross-functional teams

• Communication: Demonstrates strong written and verbal communication skills

Why Horseshoe Bay Resort

Located in the Texas Hill Country on the shores of Lake LBJ, Horseshoe Bay Resort is a AAA Four Diamond destination recognized among Condé Nast Traveler’s Top Resorts in the Southwest. With world-class golf, a full-service spa, marina, and extensive amenities across 7,000 acres, the resort offers a dynamic environment for hospitality professionals to grow and make an impact.

Benefits & Resort Perks

• Medical, Dental, and Vision Insurance

• Short- and Long-Term Disability Coverage

• Major Illness and Accident Insurance

• Associate Relief Fund access

• 401(k) with employer match

• Competitive salary with regular reviews

• Paid vacation and holidays

Recruitment Notice

Horseshoe Bay Resort does not accept unsolicited resumes from third-party recruiters or staffing agencies. Any resumes submitted without a prior agreement will be considered the property of Horseshoe Bay Resort, and no fees will be paid.

Experience Required

• Content & Brand Development: Experience leading content creation, brand storytelling, and media relations, including photo/video production and maintaining consistent brand voice across platforms

• Integrated Campaign Management: Proven track record managing multi-channel campaigns across digital, traditional media, and on-property activations from concept through performance analysis

• 3 - 5 years: Hospitality Marketing Experience: 3–5 years developing and executing marketing or public relations strategies within a resort, hotel, lifestyle brand, or agency environment

Education Required

• Bachelors or better in Hospitality and Resort Management or related field

• Bachelors or better in Marketing or related field

Behaviors Required

• Enthusiastic: Shows intense and eager enjoyment and interest

• Functional Expert: Considered a thought leader on a subject

• Innovative: Consistently introduces new ideas and demonstrates original thinking