Marketing Manager

About the role

City Winery is seeking a Marketing Manager to lead local marketing for its New York City flagship at Pier 57. The role drives awareness, audience growth, customer engagement, and revenue across live entertainment, hospitality and dining, wine and membership, and private events. The position combines strategy and hands-on execution at the intersection of culture, hospitality, entertainment, and lifestyle.

Responsibilities

• Marketing Strategy and Revenue Growth
• Develop integrated local marketing plans that drive ticket sales, restaurant reservations and traffic, wine and membership engagement, private event leads, and revenue.
• Build campaigns across email, social media, digital advertising, partnerships, PR, radio, print, grassroots promotion, tourism channels, and venue marketing.
• Maintain a Pier 57 marketing calendar covering concerts, dining, wine programming, private events, partnerships, holidays, activations, and promotions.
• Monitor ticket sales, reservations, customer behavior, and campaign performance and adjust activity accordingly.
• Audience and Business Development
• Develop targeted campaigns for concerts and ticketed programming and identify artist-specific audiences, affinity groups, cultural organizations, media partners, and communities.
• Promote dining, wine, membership, waterfront experiences, seasonal programming, and private events in partnership with internal teams.
• Target local residents, office communities, tourists, hotel guests, convention visitors, corporate groups, and event planners.
• Build relationships with NYC businesses, cultural organizations, hotels, tourism organizations, media, influencers, creators, and community groups.
• Digital, Content, and Collaboration
• Manage Pier 57's local social presence and develop locally relevant content for key platforms.
• Coordinate photo and video content featuring artists, concerts, food, wine, waterfront views, private events, and the Pier 57 experience.
• Keep website content, listings, menus, promotional materials, signage, sales collateral, and customer communications current and brand-consistent.
• Collaborate with General Management, Programming, Digital Marketing, Creative Services, Private Events, Food and Beverage, Wine, Membership, Box Office, Operations, and PR.

Qualifications

• 3–5+ years of marketing experience, ideally in live entertainment, hospitality, restaurants, cultural organizations, lifestyle brands, tourism, or experiential businesses.
• Strong knowledge of New York City's music, cultural, hospitality, restaurant, media, tourism, and nightlife landscape.
• Experience with integrated marketing campaigns, digital marketing, email, social media, audience segmentation, paid media, content strategy, and campaign analytics.
• Ability to interpret ticket sales, customer behavior, reservations, and marketing performance data and apply insights.
• Strong writing, communication, relationship-building, organizational, visual, and creative skills.
• Ability to manage multiple campaigns, stakeholders, deadlines, and priorities while balancing strategy with hands-on execution.
• Experience with marketing and project management platforms is required; Google Workspace, Asana, social media management tools, and Adobe Creative Suite are a plus.
• Ability to work occasional nights and weekends around concerts, events, activations, and business needs.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Benefits

• Benefits include medical, dental, vision, 401(k) matching, flexible savings accounts, health savings accounts, dependent care, and basic life and AD&D insurance.
• Additional offerings include dining and retail wine discounts, family meals, available show tickets, and a wellness program.

About City Winery

City Winery combines live performances, cuisine, locally produced wines, hospitality, and community-focused experiences. The company operates music venues and wine-focused experiences across the nation.