Marketing Manager

About

1R 1r Agency is a digital commerce agency partnering with leading and emerging brands to create high-performing digital experiences and drive meaningful growth. We work across strategy, design, technology, and marketing, with deep expertise in the Shopify and Klaviyo ecosystem.

Responsibilities

• Own and execute 1r Agency’s day-to-day marketing engine across content, social, email, campaigns, events, client storytelling, and co-marketing.

• Work closely with the VP of Growth Marketing, Director of Business Development, agency leadership, and internal subject-matter experts to turn 1r’s work and expertise into marketing that builds awareness, demonstrates credibility, and supports new business growth.

• Develop and manage the marketing calendar, balancing short-term opportunities with longer-term brand and demand-generation initiatives.

• Identify opportunities to better leverage 1r’s expertise, client work, partnerships, and industry perspective.

• Recommend where internal resources, agency talent, freelancers, or external partners can best support execution.

• Lead the strategy and development of relevant industry award submissions.

• Develop the marketing strategy for priority technology and ecosystem partnerships.

• Develop the marketing strategy for priority conferences, industry events, webinars, and 1r-hosted experiences.

• Develop the marketing strategy for joint webinars, content, campaigns, newsletter partnerships, and other activations.

• Support the strategy and promotion of 1r-hosted dinners, networking events, and other experiences.

• Measure event performance and identify opportunities to improve future programs.

• Brand Engagement: Grow awareness and engagement among 1r’s target audience through content, social, email, and thought leadership.

• Qualified Leads: Generate qualified leads aligned with 1r’s ideal client profile through campaigns, content, events, email, and co-marketing.

• Client Storytelling: Maintain a steady pipeline of compelling case studies, testimonials, awards, and client stories that demonstrate 1r’s expertise and results.

• Campaign Performance: Improve measurable performance across email, content, campaigns, events, and other marketing initiatives.

• Marketing Operations: Manage marketing projects across internal teams and external resources, develop briefs, timelines, and accountability across initiatives, maintain organized marketing assets, templates, and content libraries, monitor performance across channels, and develop regular reporting and insights for the VP of Growth Marketing and agency leadership.

Qualifications

• 3–5 years of hands-on marketing experience.

• An excellent writer and editor.

• Experience creating content for LinkedIn, email, websites, and other digital channels.

• Comfortable managing multiple marketing projects and deadlines at once.

• Comfortable turning rough ideas into polished marketing.

• Experience supporting campaigns, events, webinars, or partnerships.

• Highly organized and proactive.

• Comfortable working in a fast-moving agency environment.

• An interest in ecommerce, digital marketing, Shopify, and the broader commerce ecosystem.

• A curiosity, resourcefulness, and willingness to jump into whatever needs to get done.

What We’re Looking For

• A versatile B2B marketer who is comfortable moving between strategy and execution.
• Someone who can see the bigger picture but is also comfortable writing the copy, building the brief, coordinating a webinar, updating a landing page, or getting a campaign across the finish line.
• Someone who naturally spots stories and marketing opportunities in the work happening around them.
• A strong writer who can adapt to different voices and audiences.
• Able to manage multiple stakeholders while keeping projects moving.
• Comfortable building processes where they don't already exist.
• Understanding how content, client proof, email, events, and campaigns work together to support growth.
• An enjoyment of being a hands-on generalist rather than specializing in a single marketing channel.

How Success Will Be Measured

• Consistent Execution: High-quality, on-time execution across 1r’s priority marketing channels, campaigns, and initiatives.
• Brand Engagement: Growth in awareness and engagement among 1r’s target audience through content, social, email, and thought leadership.
• Qualified Leads: Consistent generation of qualified leads aligned with 1r’s ideal client profile through campaigns, content, events, email, and co-marketing.
• Client Storytelling: A steady pipeline of compelling case studies, testimonials, awards, and client stories that demonstrate 1r’s expertise and results.
• Campaign Performance: Measurable improvement across email, content, campaigns, events, and other marketing initiatives.
• Marketing Operations: Strong project management, processes, and reporting that keep marketing initiatives organized and moving forward.