Marketing Manager

About the role

This is a remote position (Chicago-based preferred) with travel as needed for video production, events, and location branding.

Responsibilities

• Create marketing content that informs, inspires, and drives action, including: website copy, landing pages, email campaigns, social media content, video concepts, & sales support materials
• Help tell the 160 Driving Academy story while supporting lead generation and brand awareness. Maintain brand consistency across all marketing channels.
• Cook up video production projects from planning through publishing, including YouTube. Support social media strategy through: content planning, publishing, community engagement, & performance tracking
• Maintain content calendars, monitor engagement, and help grow digital audiences.
• Plan and execute integrated marketing campaigns supporting: Enrollment growth, brand awareness, lead generation, B2C and B2B audiences
• Partner closely with the Chief Marketing Officer to align messaging and creative assets with business objectives. Monitor campaign performance and recommend continuous improvements.
• Manage marketing projects from kickoff through completion. Coordinate with internal teams and external vendors. Own project timelines, marketing calendars, and campaign deliverables.
• Support: Website updates, landing page creation, email marketing, organic social media, & video distribution
• Identify opportunities to improve customer experience and marketing performance. Utilize analytics and data to improve results while staying current on marketing trends, emerging tools, and best practices.
• Communicate location-specific marketing objectives and provide creative direction. Support branding initiatives including: Uniforms, location signage, tractor and trailer branding, marketing activations, & events
• Organize project execution and ensure accountability for field implementation.

Requirements

• 3+ years of progressive marketing experience.
• Experience managing marketing campaigns, content, digital marketing, or project management.
• Excellent written and verbal communication skills.
• Experience supporting integrated marketing campaigns across multiple channels.
• Strong organizational and project management skills.
• Experience using marketing analytics and data to improve campaign performance.
• Exceptional attention to detail and commitment to quality.
• Experience supporting marketing events and brand activations.

Preferred

• Familiarity with video content planning or production workflows.
• Experience supporting social media content and audience engagement (including YouTube).
• Experience coordinating outside vendors, agencies, or production partners.
• Experience with both B2B and B2C marketing.
• Self-starter who is curious, resourceful, accountable, and eager to grow.
• Highly organized with the ability to prioritize multiple projects in a fast-paced environment.