Marketing Leader, Contrast Media

Key Responsibilities

• Own the end-to-end marketing strategy and performance for the Contrast Media portfolio across key brands in X-Ray, CT, and MRI.
• Lead annual strategic planning, operating plans, and long-range forecasting to achieve revenue and market share targets.
• Identify growth opportunities across segments, sites of care, and customer archetypes to expand portfolio utilization.
• Balance investment and prioritization across in-line brands and pipeline readiness.
• Lead commercial readiness planning for a pipeline contrast agent currently in Phase 2/3 clinical development.
• Partner with Product Development, Medical Affairs, Regulatory, and Market Access to shape early value proposition, positioning, and evidence needs.
• Develop launch scenarios, segmentation strategies, and early go-to-market frameworks.
• Develop and activate a new market creation plan.
• Ensure organizational readiness across sales, training, supply, and marketing in advance of commercialization milestones.
• Define and execute integrated customer strategies across organized customers, HCPs, payers, and patients, including both personal and non-personal promotion.
• Assess and activate key strategic levers across stakeholders (providers, IDNs, GPOs, payers, advocacy groups).
• Lead development of value propositions, positioning, and messaging frameworks across brands.
• Drive demand generation strategies, promotional campaigns, and channel optimization.
• Identify differentiation opportunities to sustain competitive advantage and strengthen brand equity.
• Align and lead cross-functional teams including Sales, Medical Affairs, Market Access, Training, Supply Chain, Regulatory, and Legal.
• Collaborate with Sales and Training to develop and deliver impactful commercial education and enablement.
• Monitor competitive activity, clinical trends, and evolving customer needs to inform strategy.
• Partner with analytics teams to track performance, identify opportunities, and optimize marketing investments.
• Establish KPIs and dashboards to evaluate campaign effectiveness and portfolio performance.
• Collaborate with Finance and portfolio teams to develop operating plans and latest estimate (LE) forecasts.
• Act as a marketing liaison to supply chain and trade teams on Sales & Operations Planning (S&OP), including demand forecasting, supply continuity, and issue mitigation.
• Manage marketing budget to ensure efficient allocation and strong return on marketing spend (ROMS) and return on investment (ROI).
• Work with agency partners to ensure strategic alignment, execution excellence, and optimization of campaigns.
• Deliver clear, data-driven updates to senior leadership on business performance, risks, and opportunities.
• Provide strategic recommendations on portfolio priorities, investments, and growth initiatives.
• Represent the Contrast Media portfolio in internal and external leadership and customer forums.

  Qualifications

  • Bachelor’s degree required.
  • MBA or advanced degree preferred.
  • 10+ years of experience in pharmaceutical, medical device, or healthcare marketing or commercial leadership.
  • Experience managing direct reports and/or leading teams in a matrixed environment preferred.
  • Experience managing large or multi-brand portfolios and driving commercial performance.
  • Experience in hospital-based products and B2B marketing strongly preferred.
  • Prior launch experience or involvement in pipeline commercialization planning, with a understanding of how to prepare markets, organizations, and value propositions for successful product launches.
  • Ability to manage complexity across multiple brands or products while driving cohesive strategy and performance.
  • Proven ability to align diverse stakeholders and lead without direct authority.
  • Confident communicator with the ability to influence senior leadership and drive decisions.
  • Communicates with honesty, clarity, and transparency; brings a positive, solutions-oriented attitude and strong work ethic to build trust and effectiveness across teams and with customers.
  • Travel: Approximately 10-20% travel for periodic team, business, or customer engagements.