Marketing Lead, US

About the role

This is the senior marketing role on the ground in the US, Tixel's most important growth market. You'll own US marketing end to end, reporting into the Global Marketing Director and working closely with our commercial leadership in market and our global marketing leads based in Australia and the UK. You'll be building upon the existing strategy, and making it your own. If you want ownership, real impact, and the chance to shape a consumer brand in a high-growth market, this is the seat.

What you'll do

• Build upon and own the US marketing strategy, with clear sequencing across B2B, Partner Marketing and B2C
• Lead B2B marketing in the US: industry awareness, market and product positioning, sales enablement, lead generation, and industry partnerships and sponsorships
• Establish and run a defined LinkedIn cadence that builds Tixel's voice in the US, UK, and AU live events industry
• Build a defined industry presence cadence: the rhythm of where and how Tixel shows up across the year
• Own industry partnerships, sponsorships and activations at trade shows, including NIVA
• Work with the commercial team to identify and execute the Partner Marketing opportunities that move the needle for growth
• As the market lead, support the PR and Comms lead on their US initiatives, acting as the local context and connective tissue
• Stretch into B2C as the market matures
• Partner closely with the global Marketing, COPS, Channel Partnerships and PR/Comms teams to keep the US connected to the wider business
• Manage the US marketing budget, tracking spend and return against KPIs

What you bring

• 7+ years in marketing, with a strong B2B core and demonstrated B2B2C / Partner Marketing experience
• A track record of operating at both ends: building strategy and shipping the work yourself
• Industry background in ticketing, live events, music tech or marketplace
• Confident sales enablement chops: working hand in glove with a commercial team, building the assets and motion that help them close
• Strong stakeholder presence, comfortable holding your own with senior commercial counterparts, partners, and execs
• Builder mindset: you're energised by uncluttered scope and the chance to shape something rather than inherit it fully formed
• Excellent project management, attention to detail, and a high quality bar
• Self-motivated, assertive, and comfortable being the most senior marketer in the room

Benefits

• You'll be part of a fast-paced, high-energy team aligned with the love of music and live events
• You'll have true ownership over your area of responsibility, and your input will be pivotal to the company's success
• We're AI-forward - less busywork, more time to play, learn and do the work you actually enjoy
• We're proud to have a diverse team, are family-friendly, and offer a flexible work environment
• You'll get an extra Tixel Day off every month
• We offer a monthly ticket allowance. Live events are awesome - go use it
• We invest in your development with a "level-up allowance" and prioritise helping you achieve your career objectives
• Once a year, the global team flies in for Tixel Summit for a week of connection, alignment, and fun (recent spots: Western Australian and Queensland!)
• Medical, vision and dental coverage
• 401(k)