Marketing Lead, US

About the role

You build the plan, then you build the thing. You own outcomes, not just plans. You think in industries and partners, not just channels. You can sit across from a senior promoter, a ticketing partner or a festival GM and translate the conversation into a joint marketing motion that moves both businesses forward. You're equally comfortable getting a sales deck right, writing a piece of LinkedIn thought leadership, or running point on activation at a major industry trade show. You also have a B2C stretch. You don't need to have led big consumer campaigns, but you understand how the partner relationship and the consumer experience feed each other.

Responsibilities

• Build and own the US marketing strategy, with clear sequencing across B2B, Partner Marketing and B2C
• Lead B2B marketing efforts in the US, including industry awareness, market and product positioning, sales enablement, lead generation, and industry partnerships and sponsorships
• Develop and run a defined LinkedIn cadence that builds Tixel's voice in the US, UK, and AU live events industry
• Create and maintain a defined industry presence cadence, including the rhythm of where and how Tixel shows up across the year
• Manage industry partnerships, sponsorships, and activations at trade shows, including NIVA
• Collaborate with the commercial team to identify and execute Partner Marketing opportunities that drive growth
• Support the PR and Comms lead on US initiatives, providing local context and connecting the dots
• Manage the US marketing budget, tracking spend and return against key performance indicators (KPIs)

Requirements

7+ years in marketing, with a strong B2B core and demonstrated B2B2C / Partner Marketing experience

Industry background in ticketing, live events, music tech, or marketplace

Confident sales enablement chops: working hand in glove with a commercial team, building the assets and motion that help them close

Strong stakeholder presence, comfortable holding your own with senior commercial counterparts, partners, and execs

Builder mindset: you're energized by uncluttered scope and the chance to shape something rather than inherit it fully formed

Excellent project management, attention to detail, and a high quality bar

Self-motivated, assertive, and comfortable being the most senior marketer in the room

Qualifications

Track record of operating at both ends: building strategy and shipping the work yourself

Confidence to take ownership and make decisions independently

Experience managing budgets and tracking ROI

Ability to work effectively with cross-functional teams, including sales, PR, and channel partners

Strong communication skills, both written and verbal

Passion for music and live events