Marketing Lead - Paid Media (Hybrid)

Primary Responsibilities

• Manage end-to-end campaign execution (setup, buying, pacing, optimization, reporting) while identifying opportunities to enhance efficiency, scale, and impact.
• Serve as a subject matter expert in video and digital paid media, providing guidance on channel strategy, testing frameworks, and optimization approaches across Google Ads, Meta, CTV, and emerging platforms.
• Design and evolve testing strategies across creative, targeting, and channel mix, driving a culture of continuous learning and innovation.
• Influence campaign direction through data-driven insights, synthesizing performance trends into actionable recommendations that shape stakeholder decisions.
• Provide budget forecasting and reconciliation while proactively identifying risks and opportunities to optimize investment allocation.
• Partner in the development of paid media plans, with media planner and brand stakeholders to align campaign approach to broader business objectives and brand strategy.
• Partner cross-functionally (Brand, Creative, Analytics, Agencies) to ensure alignment, while building strong relationships that unlock new opportunities and improve outcomes.
• Collaborate on advanced measurement approaches, including brand lift studies and incrementality testing, to better quantify business impact.
• Elevate creative and media integration, influencing messaging strategy and rotation based on performance insights and audience behavior.
• Create and present performance narratives to stakeholders, translating complex data into clear, strategic recommendations that influence decisions.
• Mentor and support more junior team members, sharing knowledge, best practices, and guidance to elevate overall team capability.
• Identify and introduce new tools, platforms, or approaches to improve efficiency, effectiveness, and innovation in paid media execution.

Managerial/Supervisory Responsibilities

Leadership Expectations

• Builds Alliances: Proactively develops partnerships across Marketing, Analytics, and agency partners to drive alignment and unlock greater value across campaigns.
• Influences Without Authority: Uses expertise and data to shape decisions, gain buy-in, and guide stakeholders toward optimal media strategies.
• Innovates: Identifies and champions new ideas, testing approaches, and media opportunities to improve performance and advance capabilities.
• Delivers Results: Drives accountability for campaign performance and continuously raises the bar for media effectiveness.
• Develops Talent: Coaches and supports peers to strengthen team knowledge and execution quality.

Education and Experience Required

• Bachelor's Degree + 5 years of proven experience in digital paid media with a focus on video advertising and campaign optimization.
• (Or in Lieu of a degree, a combination of 8 years of higher education and relevant experience).
• Demonstrated ability to act as a subject matter expert and influence marketing strategy and decisions.
• Strong expertise in media buying across Google Ads (YouTube), Meta Ads, and/or CTV platforms.
• Demonstrated ability to drive brand awareness and consideration through targeted paid media campaigns.
• Proven ability to translate performance data into clear, compelling narratives that inform strategic recommendations to drive measurable outcomes.
• Proficient in using web analytics tools to optimize campaigns.
• Excellent understanding of digital marketing KPIs, attribution models, and budget management.
• Strong analytical mindset with the ability to derive actionable insights from complex data sets and communicate them effectively through storytelling.
• Effective communicator with the ability to present data-driven insights in a concise, compelling manner to influence cross-functional stakeholders.
• Excellent attention to detail.
• Strong problem solver who can conceive and create creative solutions to challenges.
• Willing to continuously learn the skills necessary for personal and team growth.
• Proficiency with data visualization tools (e.g., Power BI, Tableau).

Nice-to-Have Experience

• Working in fast-paced, agile marketing environments using project management tools like JIRA.
• Experience collaborating on cross-channel campaigns that include traditional media (TV, OOH, radio).
• Familiarity with programmatic media and DSP platforms.
• Experience in banking or other highly regulated industry.

Pay Range

$98,500.00 - $164,100.00 Annual (USD).