Marketing Lead, Events & Demand Generation

Key Responsibilities

• Own the annual calendar of major industry conferences, tradeshows, and scientific meetings
• Manage event budgets and track ROI across all activities
• Negotiate exhibit space, sponsorship packages, and vendor agreements
• Coordinate logistics including shipping, booth services, vendors, and deadlines
• Evaluate event performance and recommend future participation strategies
• Lead booth operations and staffing at key conferences
• Prepare event briefings, messaging materials, and attendee engagement plans
• Train internal teams on event objectives, lead capture, and booth best practices
• Represent the company professionally and engage with scientific and industry stakeholders
• Manage webinar planning, promotion, execution, and follow-up
• Coordinate speakers, rehearsals, and technical logistics
• Drive registrations and attendance through targeted promotional campaigns
• Support lead nurturing and demand generation initiatives
• Manage post-event lead processing and CRM data integrity
• Route qualified leads to the appropriate commercial teams
• Track event and campaign metrics including leads generated, cost-per-lead, and pipeline influence
• Deliver performance reports and recommendations to leadership

Growth Opportunities

• Marketing operations and CRM strategy
• Content development and scientific communications
• Digital marketing, SEO, email, and social media campaigns
• Product marketing and competitive intelligence
• Brand strategy and corporate messaging
• Future team leadership and people management

Qualifications

• 2-5 years of event marketing experience, preferably within life sciences, biotech, healthcare, or other B2B technical environments
• Proven experience managing trade shows or conference programs
• Experience working with marketing automation or CRM platforms such as HubSpot
• Strong project management and organizational skills
• Able to manage multiple projects and deadlines simultaneously
• Excellent written and verbal communication skills
• Bachelor's degree in Marketing, Life Sciences, or a related field
• Scientific aptitude and the ability to communicate technical concepts to research-focused audiences
• Comfortable working independently in a fast-paced, growing organization
• Advanced degree (M.S. or MBA) preferred
• Experience marketing scientific products, research tools, reagents, antibodies, proteins, or related technologies
• Knowledge of digital marketing, content creation, SEO, or paid media
• Experience with analytics, campaign reporting, and marketing performance measurement
• Familiarity with e-commerce platforms and modern marketing technologies