Marketing Lead
for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We must preserve all substantive info, not invent or summarize away detail. So we need to include all details from the posting, but we can format them.
We need to decide how to break down content.
Let's extract sections:
Company description: "Vinarchy - Redefining wine. Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company. Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world. Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally. Croser, Tatachilla, Greasy Fingers, Cupiolo, Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines are the future stars driving the industry forward, while Ysios, Church Road and Bay of Fires are fine wine jewels crafted by some of the world’s best winemakers. Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category."
That's about the company. Could be "About the role"? Actually "About the role" is usually job overview. But we have "Job Overview". Could treat that as "About the role". We'll include company description maybe as part of About the role? The instruction: "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can have About the role (job overview). Responsibilities (key accountabilities). Requirements (physical and other requirements?). Qualifications (degree or qualification). Skills (your knowledge and skills). Benefits (none). Pay (none). Schedule (none).
We must not create sections with filler. So we will only include sections where we have content.
Thus we will output:
About the role
Job Overview ...
But we need to include the company description? The job overview includes: "The Marketing Lead will be responsible for developing and executing integrated digital marketing strategies that drive brand awareness, support distributor and retailer programs, and increase sales across key on- and off-trade channels. This role blends strategic thinking with hands-on execution and requires strong collaboration with internal teams and external partners. The role will also provide leadership across the Americas market and Marketing team, setting clear direction, building alignment, and enabling delivery against regional commercial and brand priorities."
We could also include the company description as part of About the role? Might be better to include it as a preamble before About the role? But the instruction says only those headings; we can include extra paragraphs not under a heading? It says output ONLY the HTML fragment. It didn't forbid extra paragraphs outside headings. But likely they expect sections only. However we can include a before first heading? Not sure. Safer to include company description within About the role as context.
Thus About the role paragraph will contain both company overview and job overview.
Next Responsibilities: we need to list the key accountabilities bullet points. The posting has headings: Strategic Oversight, Digital Strategy & Campaigns, Content & Brand Development, Channel & Partner Marketing, Performance & Optimization. Under each there are sentences. We can treat each bullet as a list item. Could group them under Responsibilities as
- each sentence? Or we could keep subheadings? But only allowed headings are the given list; we cannot add extra headings like Strategic Oversight. So we need to flatten into list items under Responsibilities.
We must preserve all substantive information; we can combine sentences into list items.
Let's extract each bullet:
Under Strategic Oversight:
- Lead strategic oversight of the Americas brand portfolio, ensuring portfolio priorities are aligned with regional commercial objectives, global brand direction, and market growth opportunities.
- Own and coordinate the annual marketing planning process for the Americas, translating business priorities into clear brand, channel, customer, and activation plans.
- Manage A&P allocation across brands, channels, and markets, ensuring investment is prioritised to support growth, effectiveness, and commercial return.
- Identify innovation and growth opportunities through consumer, category, channel, and customer insights, partnering with global and regional stakeholders to shape locally relevant plans.
- Monitor market, brand, and channel performance, identifying risks and opportunities and adjusting plans as required to improve outcomes.
Digital Strategy & Campaigns:
- Oversee the development and implementation of digital marketing plans, ensuring they are aligned with sales and distribution goals and delivered effectively through the team.
- Manage and guide omni-channel campaign delivery across social media, email, search, and display, ensuring activity increases awareness and supports sell-through.
- Oversee collaboration between the team, distributors, and retailers to support the co-creation of localized digital activations.
Content & Brand Development:
- Lead content strategy for web, email, and social media channels, ensuring messaging aligns with brand voice and compliance guidelines.
- Work closely with the creative team to produce engaging storytelling assets (videos, graphics, newsletters).
- Manage seasonal and product launch campaigns to drive consumer engagement.
Channel & Partner Marketing:
- Support distributor and retail partners with digital toolkits, campaigns, and co-branded content.
- Coordinate trade marketing programs with on-premise accounts (restaurants, hotels, bars).
- Ensure campaigns align with compliance regulations and regional marketing guidelines.
Performance & Optimization:
- Oversee paid media campaign activity across social, search, and programmatic channels, ensuring the team and agency partners optimise delivery for ROI and lead generation.
- Manage oversight of KPI tracking across traffic, conversions, engagement, and partner performance, ensuring regular performance reporting is prepared and shared by the team.
- Guide the team in identifying trends, insights, and opportunities to improve campaign and market effectiveness, ensuring recommendations inform future planning and activity.
Now Your Knowledge and Skills: list of requirements. We'll put under Skills? Actually we have Skills section for knowledge and skills. Requirements could be physical and other requirements. Qualifications could be degree or qualification.
Let's extract Your Knowledge and Skills bullet points (each sentence):
- Minimum 8+ years’ experience in marketing, brand management, digital marketing, trade marketing, ideally within FMCG, beverage alcohol, wine, or consumer goods.
- Proven experience developing and executing integrated marketing plans across digital, retail, distributor, and trade channels.
- Strong understanding of brand building, consumer engagement, campaign planning, content development, and performance optimisation.
- Experience working with distributors, retailers, agency partners, and cross-functional commercial teams to deliver successful market activations.
- Ability to translate global brand and commercial strategies into locally relevant Americas market plans.
- Confident people leader with experience coaching, developing, and prioritising work across a marketing team.
- Strong stakeholder management skills, with the ability to influence senior, regional, global, and cross-functional stakeholders effectively.
- Proven ability to provide strategic oversight across portfolio strategy, annual planning, A&P allocation and innovation opportunities.
- Experience monitoring market, brand, and channel performance and using insight to adjust plans, prioritise investment, and improve commercial outcomes.
- Commercially minded, data-led, and results-driven, with the ability to use insight and performance metrics to improve marketing effectiveness.
- Excellent verbal and written communication skills, with strong attention to detail and the ability to deliver clear, compelling messaging.
- Highly organised and proactive, with the ability to manage multiple priorities, campaigns, and deadlines in a fast-paced environment.
- Degree or qualification in Marketing, Business, Communications, or a related discipline desirable but not required.
Now Physical And Other Requirements:
- Regular business travel will be required.
- Occasional after-hours work may be required to engage with global stakeholders
- Clean driving license
Our Company Values: list values:
- Grow Together
- Integrity In Every Drop
- Own Our Impact
- Simplify To Amplify
We could put Company Values under maybe a section? Not in allowed headings. Could we include as part of About the role? Or maybe we could create a section "Values"? Not allowed. The instruction says use those headings; we could omit values if not fitting. But we must preserve ALL substantive information. So we need to include values somewhere. Perhaps we can include them under About the role as a paragraph? Or under Skills? Not ideal. But we could add a section "About the role" and include values there. However the instruction says "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but says use those for section headings. It might be okay to add other headings but they'd prefer those. Safer to include values as a
under About the role or maybe under Skills? I'd include them under About the role as a paragraph after job overview.
Now we need to map to sections:
About the role: includes company overview + job overview + company values? Might be too much but okay.
Responsibilities: list of key accountabilities.
Requirements: physical and other requirements (travel, after-hours, clean driving license). Could also include maybe "Regular business travel will be required." etc.
Qualifications: degree or qualification desirable but not required. Could be separate.
Skills: knowledge and skills list.
Benefits: none -> omit.
Pay: none -> omit.
Schedule: none -> omit.
We must not create sections with filler. So we will not include Benefits, Pay, Schedule.
Now we need to output HTML fragment.
We'll structure:
About the role
... company overview ... Job Overview ... Company Values ...
But we need to ensure we don't lose any detail. Let's craft a paragraph that includes all that info. However it's long; maybe better to split into multiple under same heading? The instruction says use
for prose. We can have multiple
under same heading. That's fine.
Thus:
About the role
Vinarchy - Redefining wine. Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company. Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world. Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Bran
for prose. We must preserve all substantive info, not invent or summarize away detail. So we need to include all details from the posting, but we can format them. We need to decide how to break down content. Let's extract sections: Company description: "Vinarchy - Redefining wine. Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company. Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world. Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally. Croser, Tatachilla, Greasy Fingers, Cupiolo, Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines are the future stars driving the industry forward, while Ysios, Church Road and Bay of Fires are fine wine jewels crafted by some of the world’s best winemakers. Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category." That's about the company. Could be "About the role"? Actually "About the role" is usually job overview. But we have "Job Overview". Could treat that as "About the role". We'll include company description maybe as part of About the role? The instruction: "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can have About the role (job overview). Responsibilities (key accountabilities). Requirements (physical and other requirements?). Qualifications (degree or qualification). Skills (your knowledge and skills). Benefits (none). Pay (none). Schedule (none).
We must not create sections with filler. So we will only include sections where we have content.
Thus we will output:
About the role
Job Overview ...
But we need to include the company description? The job overview includes: "The Marketing Lead will be responsible for developing and executing integrated digital marketing strategies that drive brand awareness, support distributor and retailer programs, and increase sales across key on- and off-trade channels. This role blends strategic thinking with hands-on execution and requires strong collaboration with internal teams and external partners. The role will also provide leadership across the Americas market and Marketing team, setting clear direction, building alignment, and enabling delivery against regional commercial and brand priorities." We could also include the company description as part of About the role? Might be better to include it as a preamble before About the role? But the instruction says only those headings; we can include extra paragraphs not under a heading? It says output ONLY the HTML fragment. It didn't forbid extra paragraphs outside headings. But likely they expect sections only. However we can include abefore first heading? Not sure. Safer to include company description within About the role as context. Thus About the role paragraph will contain both company overview and job overview. Next Responsibilities: we need to list the key accountabilities bullet points. The posting has headings: Strategic Oversight, Digital Strategy & Campaigns, Content & Brand Development, Channel & Partner Marketing, Performance & Optimization. Under each there are sentences. We can treat each bullet as a list item. Could group them under Responsibilities as
- each sentence? Or we could keep subheadings? But only allowed headings are the given list; we cannot add extra headings like Strategic Oversight. So we need to flatten into list items under Responsibilities.
We must preserve all substantive information; we can combine sentences into list items.
Let's extract each bullet:
Under Strategic Oversight:
- Lead strategic oversight of the Americas brand portfolio, ensuring portfolio priorities are aligned with regional commercial objectives, global brand direction, and market growth opportunities.
- Own and coordinate the annual marketing planning process for the Americas, translating business priorities into clear brand, channel, customer, and activation plans.
- Manage A&P allocation across brands, channels, and markets, ensuring investment is prioritised to support growth, effectiveness, and commercial return.
- Identify innovation and growth opportunities through consumer, category, channel, and customer insights, partnering with global and regional stakeholders to shape locally relevant plans.
- Monitor market, brand, and channel performance, identifying risks and opportunities and adjusting plans as required to improve outcomes.
Digital Strategy & Campaigns:
- Oversee the development and implementation of digital marketing plans, ensuring they are aligned with sales and distribution goals and delivered effectively through the team.
- Manage and guide omni-channel campaign delivery across social media, email, search, and display, ensuring activity increases awareness and supports sell-through.
- Oversee collaboration between the team, distributors, and retailers to support the co-creation of localized digital activations.
Content & Brand Development:
- Lead content strategy for web, email, and social media channels, ensuring messaging aligns with brand voice and compliance guidelines.
- Work closely with the creative team to produce engaging storytelling assets (videos, graphics, newsletters).
- Manage seasonal and product launch campaigns to drive consumer engagement.
Channel & Partner Marketing:
- Support distributor and retail partners with digital toolkits, campaigns, and co-branded content.
- Coordinate trade marketing programs with on-premise accounts (restaurants, hotels, bars).
- Ensure campaigns align with compliance regulations and regional marketing guidelines.
Performance & Optimization:
- Oversee paid media campaign activity across social, search, and programmatic channels, ensuring the team and agency partners optimise delivery for ROI and lead generation.
- Manage oversight of KPI tracking across traffic, conversions, engagement, and partner performance, ensuring regular performance reporting is prepared and shared by the team.
- Guide the team in identifying trends, insights, and opportunities to improve campaign and market effectiveness, ensuring recommendations inform future planning and activity.
Now Your Knowledge and Skills: list of requirements. We'll put under Skills? Actually we have Skills section for knowledge and skills. Requirements could be physical and other requirements. Qualifications could be degree or qualification.
Let's extract Your Knowledge and Skills bullet points (each sentence):
- Minimum 8+ years’ experience in marketing, brand management, digital marketing, trade marketing, ideally within FMCG, beverage alcohol, wine, or consumer goods.
- Proven experience developing and executing integrated marketing plans across digital, retail, distributor, and trade channels.
- Strong understanding of brand building, consumer engagement, campaign planning, content development, and performance optimisation.
- Experience working with distributors, retailers, agency partners, and cross-functional commercial teams to deliver successful market activations.
- Ability to translate global brand and commercial strategies into locally relevant Americas market plans.
- Confident people leader with experience coaching, developing, and prioritising work across a marketing team.
- Strong stakeholder management skills, with the ability to influence senior, regional, global, and cross-functional stakeholders effectively.
- Proven ability to provide strategic oversight across portfolio strategy, annual planning, A&P allocation and innovation opportunities.
- Experience monitoring market, brand, and channel performance and using insight to adjust plans, prioritise investment, and improve commercial outcomes.
- Commercially minded, data-led, and results-driven, with the ability to use insight and performance metrics to improve marketing effectiveness.
- Excellent verbal and written communication skills, with strong attention to detail and the ability to deliver clear, compelling messaging.
- Highly organised and proactive, with the ability to manage multiple priorities, campaigns, and deadlines in a fast-paced environment.
- Degree or qualification in Marketing, Business, Communications, or a related discipline desirable but not required.
Now Physical And Other Requirements:
- Regular business travel will be required.
- Occasional after-hours work may be required to engage with global stakeholders
- Clean driving license
Our Company Values: list values:
- Grow Together
- Integrity In Every Drop
- Own Our Impact
- Simplify To Amplify
We could put Company Values under maybe a section? Not in allowed headings. Could we include as part of About the role? Or maybe we could create a section "Values"? Not allowed. The instruction says use those headings; we could omit values if not fitting. But we must preserve ALL substantive information. So we need to include values somewhere. Perhaps we can include them under About the role as a paragraph? Or under Skills? Not ideal. But we could add a section "About the role" and include values there. However the instruction says "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but says use those for section headings. It might be okay to add other headings but they'd prefer those. Safer to include values as a
under About the role or maybe under Skills? I'd include them under About the role as a paragraph after job overview. Now we need to map to sections: About the role: includes company overview + job overview + company values? Might be too much but okay. Responsibilities: list of key accountabilities. Requirements: physical and other requirements (travel, after-hours, clean driving license). Could also include maybe "Regular business travel will be required." etc. Qualifications: degree or qualification desirable but not required. Could be separate. Skills: knowledge and skills list. Benefits: none -> omit. Pay: none -> omit. Schedule: none -> omit. We must not create sections with filler. So we will not include Benefits, Pay, Schedule. Now we need to output HTML fragment. We'll structure:
About the role
... company overview ... Job Overview ... Company Values ...
But we need to ensure we don't lose any detail. Let's craft a paragraph that includes all that info. However it's long; maybe better to split into multipleunder same heading? The instruction says use
for prose. We can have multiple
under same heading. That's fine. Thus:
About the role
Vinarchy - Redefining wine. Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company. Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world. Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Bran