Marketing Lead

About the role

StreetIQ helps highway departments and local governments assess road conditions and build capital plans that fit their budgets. We are looking for an experienced, hands-on Marketing Lead to build and own our marketing function, working closely with company leadership and our growing sales team. You will be integral to our HubSpot implementation from the ground floor, helping shape how we capture leads, organize our data, run outreach, and measure results. You will also own the marketing work that supports growth, including sales sequences, trade shows, channel marketing, and our brand. This is a broad role for someone who has seen marketing done well and poorly and is ready to put that experience to work building something they own within a startup. You will help set the priorities, build the processes, and do the work.

How we need to show up in the market: Our buyers are engineers, public works leaders, and local government officials. They know their work and are approached by vendors every day. Our marketing needs to be plainspoken, specific, and grounded in the realities of pavement management, capital planning, and public budgets. You will work with sales, product, and customers to keep that understanding at