Marketing Lead

About the role

Join Terracon’s Intermountain Region (Utah, Idaho, and Montana) as the Marketing Lead. In this role, you will support developing new opportunities on vertical and horizontal projects for both public and private clients across our environmental, facilities, geotechnical, and materials testing service lines. You will lead the region’s marketing strategy and team, identifying business opportunities critical for Terracon’s growth and success. This position is based in either Salt Lake City, Boise, or Great Falls and requires in-person, in-office work and travel.

Responsibilities

• Lead and support the marketing and communications strategy for Terracon’s Intermountain Region, including capture planning and proposal development.
• Develop regional marketing plans aligned with business growth goals.
• Collaborate with project managers and pursuit champions to plan, coordinate, design, edit, and produce strategic, high-quality RFP/RFQ submittals.
• Conduct market, competitor, and client research.
• Manage and participate in event planning, including trade shows, conferences, community involvement, and client appreciation campaigns.
• Maintain, utilize, and champion the Client Relationship Management (CRM) system.
• Provide support for miscellaneous marketing requests and firm initiatives.
• Lead and empower a marketing team, fostering growth, accountability, and high-quality work.
• Consult local offices on business plan strategies to support proposal development, event coordination, public relations, and digital communications.
• Partner with corporate marketing to create and update promotional collateral and execute marketing plans.
• Strategize, plan, and participate in local and regional trade shows/conferences, and lead project interview preparation.

Requirements

• Bachelor’s degree in communications, marketing, or a related field preferred, or 6 years of relevant experience. In lieu of a degree, 10 years of related experience is required.
• Experience in the Architecture, Engineering & Construction (AEC) industry, with an understanding of its clients, timelines, and proposal expectations.
• Strong grasp of proposal strategy, including client-specific, differentiated content.
• Experience leading a team with direct reports is desired.
• Strategy-driven mindset with the ability to prioritize initiatives.
• Proficient in Microsoft Office (required) and Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Experience with a CRM system is desired.
• Social media and public relations experience.
• Knowledge of how to complete an SF330.
• Proficient in the six SMPS Domains of Practice.
• Strong knowledge of digital technology and communications/organizational tools.
• Strong quality control and attention to detail.
• CPSM certification desired, but not required.
• A valid driver’s license with acceptable violation history may be required.