Marketing Lead

About the role

This is our first dedicated marketing hire. You will own everything: brand, content, paid acquisition, the website, B2B sales enablement, and member communications. You report directly to the CEO. There is no committee to present to, no approval chain to navigate — just a clear mandate, a strong brand foundation, and the room to build.

Responsibilities

• Build and run a focused demand engine for individual members and employer clients — from strategy to execution
• Own paid acquisition across Meta and Google: budget, creative direction, targeting, and performance
• Move fast: test channels, learn from results, cut what isn't working, and double down on what is
• Build referral and partnership programs that complement paid — and earn trust in channels where trust matters
• Carry the Stem Health brand with care across every touchpoint — clinic, web, social, email, print, and events
• Write and shape copy that is direct, warm, and grounded: ads, one-pagers, pitch decks, newsletters, email campaigns
• Build and pace a content engine around The Pulse (our blog), social channels, and member email programs
• Bring our care model to life through stories that help people see themselves in what we do — not just what we offer
• Work closely with clinical and product leads to position our Annual Health Assessment, membership tiers, and standalone services clearly and compellingly
• Lead go-to-market for new service launches with positioning, messaging, and a clear rollout plan
• Equip the B2B team with the tools they need: product briefs, FAQs, talk tracks, and pricing summaries that actually get used
• Own stemhealth.ca: structure, pages, conversion paths, and content — built to move the right people to act
• Choose and manage a lean tool stack for CRM, email, analytics, and automation — nothing bloated, everything purposeful
• Brief and direct creative, agency, and freelance partners when the work calls for it
• Report to leadership with clarity and honesty: leads, conversions, cost per acquisition, and return on spend

Requirements

• 6–10 years in marketing, including at least 2 years as the sole owner of a marketing function or senior individual contributor
• A track record of demand generation with measurable impact on revenue or membership growth — not just campaign delivery
• Hands-on experience owning paid acquisition budgets across Meta and Google, with clear performance accountability
• Experience directing creative, agencies, and freelancers — you know how to brief well and hold the bar
• Fluency across digital marketing: web, email, paid, SEO, analytics, and automation
• Product marketing instincts: you can translate a complex care model into a message that resonates with a busy executive or a cautious first-time member
• A background in health, wellness, executive health, hospitality, or another premium, trust-led category — you understand that this audience does not respond to pressure