Marketing Lead

About the role

The SmartestEnergy US Marketing Lead shapes, delivers, and evolves the marketing strategy and campaigns for the US business, aligning with local sales objectives and the broader global brand. The role drives brand reputation, market differentiation, and business growth through effective marketing initiatives, content, and campaigns tailored to the US energy market. It oversees the Annual Marketing Plan, maximises digital channels, manages regular content outputs, and ensures activities follow company objectives and brand guidelines. Collaboration with sales, trading, subject‑matter experts, and global marketing colleagues is essential to support business priorities, engage key customer groups, and meet departmental KPIs. The position also manages third‑party relationships and reports on content and campaign metrics, maintaining a consistent, innovative, and impactful brand presence across US markets.

Responsibilities

• Develop and execute the Annual Marketing Plan and budget for the US business, ensuring support for Retail sales, Trading, and Origination teams’ goals.
• Engage regularly with customer‑facing teams and subject‑matter experts to recommend new marketing ideas, initiatives, and support ad‑hoc requests.
• Lead delivery of the annual customer Net Promoter Score (NPS) survey, focusing on broker channel feedback and gathering industry and competitor insights.
• Lead go‑to‑market campaigns for new products and market entry, aligned with business strategy.
• Develop and manage a pipeline of marketing content and thought‑leadership across digital, media, events, podcasts, and webinars, collaborating with internal experts.
• Develop and maintain SharePoint content libraries, creating corporate overview packs, pitch decks, and product literature for C‑Suite, Sales, HR, Trading, and Origination.
• Manage PR and media opportunities, working with agency partners, customers, and stakeholders to establish talk‑tracks for spokespeople or SMEs.
• Deliver press releases and opinion pieces to maximise press coverage, speaking engagements, case studies, interviews, and other content opportunities.
• Manage communications for M&A, from planning, messaging, and content creation through stakeholder management to post‑merger integration plans.
• Deliver the weekly e‑newsletter, creating content, working with email templates, managing distribution lists, and consulting with the Sales Enablement Manager for regulatory and market updates.
• Work with the Digital Marketing Team to maintain the US website and social media channels, delivering B2B digital content, growing followers and engagement, and running ad campaigns when relevant.
• Manage all company events (in‑person and virtual), handling logistics, merchandising, booth design, messaging, positioning, and content to drive brand awareness and lead generation.
• Leverage the partnership with The Energy Professionals Association (TEPA) to manage SmartestEnergy’s attendance at their events and conferences, building relationships, progressing content opportunities, and engaging broker contacts through speaking and content opportunities.
• Contribute to the creation and delivery of corporate reports, including the global annual report and sustainability report, leading copywriting, reviews, feedback, and final approvals from local stakeholders.
• Collaborate with the Global Senior Marketing Manager to develop brand messaging aligned with the wider Group, ensuring the narrative and value proposition resonate with the US market.
• Activate global sustainability and DEI strategies and communications, following governance and compliance requirements to avoid greenwashing or green hushing.

Requirements

• 5+ years experience in a marketing role.
• Experience in copywriting for complex sectors such as finance or energy (blogs, newsletters, reports, marketing materials).
• Design skills (Canva, Photoshop, InDesign).
• Project management experience (running campaigns and marketing projects).
• Proficiency with website content management systems (CMS).
• Proficiency with customer relationship management (CRM) and marketing automation tools.
• Energy industry experience (preferred but not essential).
• Strategic planning and budgeting.
• B2B marketing techniques and best practices.
• Digital marketing, SEO, and lead generation.
• Campaign planning and execution.
• Event planning and delivery.
• Ability to assimilate a wide variety of data and sources.
• Creative and innovative approach to projects and tasks.
• Conscientious and systematic in managing multiple workstreams and adapting to changing priorities.
• Naturally inquisitive when engaging with stakeholders.
• Strong attention to detail in content and scheduling.
• Able to work independently and own projects end‑to‑end.

Pay

The anticipated salary range for this position is $85,000 – $110,000, dependent on the unique skills and experiences of the selected candidate.

Schedule

This role can be based in either Houston, TX or Syracuse, NY, with in‑office work expected at least two days per week.

Diversity & Inclusion

SmartestEnergy celebrates an inclusive and diverse culture. We value all individuals irrespective of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, and genetic information. We are committed to full inclusion of all qualified individuals and will provide reasonable accommodations for the application or interview process upon request.