Marketing Lead

About the role

Resource Innovations is seeking a Marketing Lead to join our growing team in our California, Utah or Colorado offices to support the planning, management, and execution of integrated marketing programs for utility clients and energy transformation initiatives. This role serves as a key day-to-day partner to clients, program teams, and internal marketing resources, helping ensure marketing campaigns and projects are delivered on strategy, on time, and with measurable impact. Resource Innovations (RI) is a women-led energy transformation firm focused on impact, expanding its portfolio of clean energy solutions—including load flexibility, electrification, and carbon reduction—to guide utilities through complex, connected challenges.

Responsibilities

• Oversee execution of marketing activities: customer engagement campaigns, email marketing, paid media, events, creative development, digital marketing, website projects, and stakeholder communications.
• Work closely with clients and internal teams to manage priorities, coordinate resources, monitor performance, and drive successful project delivery.
• Serve as a day‑to‑day marketing contact for assigned clients, facilitating seamless program, campaign, and project management.
• Build trusted relationships with clients, internal stakeholders, and program teams through proactive communication and responsiveness.
• Develop a strong understanding of client goals, program objectives, customer audiences,