Marketing Lead

About the role

Mederva is on a mission to help people live longer, healthier lives. We help people reduce their risk for disease by guiding them to make the changes they need. We partner with medical practices and health systems to deliver this care between clinic visits under a variety of programs and reimbursement models. We need someone to own how we present our story to clinics, health systems, and the broader healthcare and technology industries.

Responsibilities

• Responsible for Mederva's brand and how we show up in the market: social media presence, digital advertising, website, positioning, marketing materials, and the story we tell about what we do and why it matters.
• Help craft the voice and tone that distinguishes us in the market as we grow.
• Build the content and materials that help our sales team open doors and close partnerships: sales decks, one-pagers, case studies, and clinic-facing collateral that make it easy for a busy practice owner or manager to understand what we do and say yes.
• Produce case studies from existing partner clinics and direct testimonials from patients and doctors; turning the work we're already doing into stories that help sign the next partner and grow awareness of our company.
• Oversee our digital presence and any channels that make sense to participate in as we grow.
• Aim to be known, credible, and clear when someone in a clinic hears about us for the first time.
• Responsible for planning and budgeting our marketing spend for events, paid media, sponsorships, etc.
• Help shape the fundraising narrative as we prepare for Series A: working closely with leadership on how we describe traction, market, and vision to investors, and building the assets that support that story.

Requirements

• Experience marketing at an early-stage B2B (and B2B2C) company.
• Preferably in healthcare, health tech, or a similarly regulated space where “we make it faster and better” isn’t the sole motivator.
• Ability to translate a product's value into something that resonates with decision makers.
• Experience overseeing digital media shoots, running influencer campaigns, and well versed in content marketing.
• 5+ years in marketing, with real ownership of content, positioning, and sales enablement.
• Proven track record writing case studies, building sales collateral, owning a website, and wearing multiple marketing hats without a big team.
• Comfortable moving between strategic