Marketing Lead
About Group Dynamix
Group Dynamix exists to "connecting people in fun ways." For more than 25 years, we’ve created experiences that bring people together through team building, group events, leadership development, and a whole lot of fun. We work with companies, schools, churches, and organizations throughout DFW and beyond, both at our facility in Carrollton and at locations throughout the community. We believe there’s something powerful about getting people together, helping them laugh, breaking down barriers, and creating opportunities for genuine connection. Our marketing should capture that same energy.
About the Role
We’re looking for a creative marketer who wants more than a list of projects to complete. We want someone who brings ideas to the table, sees opportunities others might miss, and gets excited about finding new ways to tell the Group Dynamix story. As our Marketing Lead, you’ll take ownership of Group Dynamix marketing from big-picture ideas to hands-on execution. You’ll help shape how people experience our brand, develop new campaigns and initiatives, and continually look for creative ways to reach more people. This is a great opportunity for an early-career marketer who is ready to take the next step and have meaningful ownership of a brand. You don’t need to be an expert in every area of marketing. We’re looking for someone with a broad skill set, areas where they really shine, a desire to keep learning, and the ability to collaborate with others when additional expertise can make the work stronger. Most importantly, we want someone who is creative, takes initiative, and can turn a good idea into something real.
Responsibilities
- Analyze market potential and profitability across key target groups.
- Develop and execute strategies to boost event sales.
- Conduct customer and competitor research to optimize offerings and positioning.
- Manage SEO efforts, website maintenance, and digital marketing in line with branding.
- Create and evaluate email and social media strategies to enhance engagement.
- Oversee the creation of marketing materials and customer testimonials.
- Maintain branding consistency and a comprehensive media library.
- Coordinate tradeshows and cross-marketing opportunities.
- Prepare annual marketing plans with clear goals, budgets, and timelines.
- Monitor and evaluate the effectiveness of marketing efforts.
- Manage vendor relationships for creative projects.
- Report to the General Manager.
Requirements
- Professional communication through both written and spoken word.
- Creativity that pushes boundaries and seeks to destroy the status quo.
- Collaborative by nature, but effective as an individual.
- Works with efficiency, but never sacrifices quality.
- Seeks clarity on projects and mutual understanding in all relationships.
- Manages time, tasks, and resources well.
- Experience in creative projects and creation of new marketing materials.
- Must be prompt and professional in all communication with customers, both in person and online.
- Degree in Marketing or other comparable path of study or equivalent professional experience.
Helpful Skills
- Knowledge of Adobe Creative Cloud and other digital art software.
- Base knowledge of website development (WordPress), email marketing, and online forms ecosystems.
- Usable skills in writing, photography, videography, graphic design, or other creative areas.
- Familiarity with all social media platforms, particularly LinkedIn, Instagram, TikTok, Facebook, and YouTube.
- Desire to grow skills and knowledge.
- Able to take feedback or criticism with grace and grow from the experience.
- Able to teach interns or other employees the skills or systems to achieve marketing goals.
Pay
$50,000–$60,000
Schedule
Full-time