Marketing Lead

About the role

Manage the execution of the marketing and brand strategy to ensure sales growth, brand wellbeing, and maximizing profits of the division. Lead, create, and implement marketing campaigns alongside Marketing leadership, focusing on brand awareness, massive social growth, sales growth, and customer confidence to meet and exceed year-over-year targets. Assist in connecting support divisions to execute fully integrated marketing campaigns, including digital advertising, customer service, web/data, and supply chain, to manage the entire customer purchase stream for available products.

This position will work closely with the Creative Director and Marketing Manager to launch new EEI initiatives.

Responsibilities

• Independently execute marketing campaigns that foster audience and revenue growth while focusing on available products to hit monthly sales targets and drive maximum profits.
• Collaborate with existing support divisions to effectively deploy monthly marketing campaigns.
• Collaborate with the supply-chain team to ensure promotion of in-stock and/or high-value brands.
• Manage financial analytics and sales management.
• Inspire team members and guide career growth through mentoring and weekly 1:1s, helping teams understand efficiency, workflow independence, and ROI.
• Identify cutting-edge content strategies and trends using key systems to grow massive social channels on YouTube, TikTok, Instagram, Facebook, and emerging platforms.
• Utilize internal and external relationships with vendors and ambassadors to manage brand perception, exclusive promotions/products, and ensure teams have the information needed to establish campaign focuses.
• Collaborate with the Digital Advertising team to ensure content and advertisements align with brand tone and guidelines.
• Monitor sales and other key metrics to track campaign effectiveness and implementation.
• Pinpoint new product lines to market and work with supply-chain teams to bring them to fruition.
• Support the planning and on-site activation of shows or other in-person events.

Requirements

• Associate’s degree in Marketing or Business; Bachelor’s degree preferred.
• 3+ years of branding experience.
• 3+ years of expertise in campaign execution and consumer insights.
• Previous experience in cross-functional leadership.

Skills

• Ability to work independently and as part of a team.
• Strong teamwork and collaboration skills.
• Creativity, customer focus, and strong attention to detail.
• Strong problem-solving and decision-making skills.
• Strong organizational and analytical skills.
• Clear verbal and written communication skills.
• Competent in Lean Business Performance management systems.
• Competent in marketing management systems and catch-ball techniques.
• Competent in brand origination, brand tone, and understanding the voice of the customer.
• Competent in organic, video, and social channel strategies that drive audience growth.
• Competent in problem-solving using data and analytics.
• Ability to think strategically to position your division ahead of the competition in brand and marketing tactics.
• Competent in leadership skills that inspire and lead a team through strategic plans and cultivate passionate leaders.
• Ability to act quickly, root-cause problems, and implement solutions the same day.
• Ability to work both independently and across teams, providing leadership and influence at all levels of the organization.

Schedule

This is a full-time, onsite position located in Wrightstown, WI.

Work Environment

• Open and honest communication with leadership and peers.
• Own your plan and work; always follow up and follow through.
• Stay positive and own your mood.

Physical Demands

The employee is regularly required to talk or hear. Frequently required to stand, walk, use hands to finger, handle or feel, and reach with hands and arms, with occasional lifting. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.