Marketing Lead

About the role

You’ll be on the frontlines as the resident storyteller: writing, shooting photos and videos, sharing our story, and connecting with customers 1-on-1. In this role, you will collaborate with incredible people; learn about food, cooking, and the food system; and build strong professional skills in marketing, sales, and hospitality.

Responsibilities

• Lead content creation across owned channels, including Clover’s email list, social media, and website. This includes writing copy, taking photography and video, and editing
• Manage creative project timelines and deliverables, including signage, flyers, and printed materials
• Develop and pitch press-worthy stories for local media
• Create and lead events at restaurants (Trivia Nights, Meet-the-Farmers, Thank You Breakfasts)
• Respond to customer inquiries and issues by email and phone professionally and in a timely manner
• Resolve customer concerns and complaints while maintaining an upbeat tone
• Process orders, payments, refunds, and account updates accurately
• Provide guidance to restaurant Front-of-House staff on how to tell the story of new products
• Guide food development and corporate strategy by representing the voice of the customer—sharing their ideas, feedback, complaints, and insights
• Clover Guide (take orders in the restaurants and interact with guests) 3-5 hours a week to understand our customers and food

Requirements

• A scrappy can-do attitude
• Passion for food
• Strong communication skills
• Strong organization and prioritization skills
• Basic understanding of marketing principles and best practices

Additional Considerations

• Experience providing creative direction
• Experience managing creative projects and timelines
• Experience in retail or customer service would be a plus
• We would love to review samples of your creative work (e.g., a killer social post, a beautiful design, an advertisement, photography, a short story, a summary of an event you put on—anything that shows us you know how to bring a story to life)

Benefits

• Full health, vision, and dental benefits available to full-time benefit-eligible staff
• Generous discounts on Clover meals
• Discounts on Farm Shares (CSA program)
• Opportunity to build a meaningful career with lots of room to grow
• Opportunities to attend food sourcing trips to coffee roasters, farmers, cheese-makers, etc.
• Opportunities to attend food development meetings and contribute ideas/recipes to the menu
• A fun and welcoming work environment with supportive management