Jobs · Marketing · Washington

Marketing Lead

Caddi · Seattle, WA · 6 mo ago
On-siteMarketing$100k–$130k/yrFull-time

What You'll Do

  • Partner Closely With Sales
  • Work directly with AEs and founders to support pipeline creation
  • Translate real sales conversations into sharper messaging and campaigns
  • Build marketing that enables outbound, follow-ups, and deal progression
  • Run Early GTM & Demand Experiments
  • Design and execute GTM initiatives across channels (content, email, partnerships, events, founder-led efforts, etc.)
  • Test different ways to reach and engage buyers and double down on what works
  • Own the learning loop: what resonates, what doesn't, and why
  • Own Positioning & Core Marketing Assets
  • Help define and refine ICPs, use cases, and positioning
  • Own website messaging, decks, one-pagers, case studies, and lightweight content
  • Ensure sales always has clear, usable materials
  • Build the Marketing Foundation
  • Create simple systems for tracking meetings, pipeline influence, and outcomes
  • Create a repeatable marketing rhythm appropriate for a seed-stage company
  • Support founder-led marketing and thought leadership where useful

Requirements

  • 3-6 years of experience in B2B marketing, GTM, or revenue-adjacent roles
  • Experience working closely with sales in an early-stage or fast-growing environment
  • Hands-on experience earlier in your career doing outbound sales or sales development, or working in a role tightly coupled to outbound motions (e.g. SDR/BDR)
  • Comfort operating with ambiguity and building from scratch
  • Strong communication and execution skills
  • Bias toward action, testing, and learning
  • Experience at a seed or Series A startup
  • Familiarity with outbound sales motions
  • Experience marketing to professional services (law, finance, consulting, etc.)

Pay

Competitive base salary: $100,000 - $130,000

Schedule

In-person, fast-paced environment

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