Marketing Lead
Caddi · Seattle, WA · 6 mo ago
On-siteMarketing$100k–$130k/yrFull-time
What You'll Do
- Partner Closely With Sales
- Work directly with AEs and founders to support pipeline creation
- Translate real sales conversations into sharper messaging and campaigns
- Build marketing that enables outbound, follow-ups, and deal progression
- Run Early GTM & Demand Experiments
- Design and execute GTM initiatives across channels (content, email, partnerships, events, founder-led efforts, etc.)
- Test different ways to reach and engage buyers and double down on what works
- Own the learning loop: what resonates, what doesn't, and why
- Own Positioning & Core Marketing Assets
- Help define and refine ICPs, use cases, and positioning
- Own website messaging, decks, one-pagers, case studies, and lightweight content
- Ensure sales always has clear, usable materials
- Build the Marketing Foundation
- Create simple systems for tracking meetings, pipeline influence, and outcomes
- Create a repeatable marketing rhythm appropriate for a seed-stage company
- Support founder-led marketing and thought leadership where useful
Requirements
- 3-6 years of experience in B2B marketing, GTM, or revenue-adjacent roles
- Experience working closely with sales in an early-stage or fast-growing environment
- Hands-on experience earlier in your career doing outbound sales or sales development, or working in a role tightly coupled to outbound motions (e.g. SDR/BDR)
- Comfort operating with ambiguity and building from scratch
- Strong communication and execution skills
- Bias toward action, testing, and learning
- Experience at a seed or Series A startup
- Familiarity with outbound sales motions
- Experience marketing to professional services (law, finance, consulting, etc.)
Pay
Competitive base salary: $100,000 - $130,000
Schedule
In-person, fast-paced environment