Marketing Lead (

About the role

We’re looking for a dynamic, insight- and data-oriented Marketing Lead for bp pulse to focus on increasing usage for our chargers, launching new sites, and engaging demand partners. As part of the US commercial team, you will lead local marketing efforts while maintaining a strong interface with the Global Customer team. You will own all US marketing data that pertains to critical metrics driving demand and conversion, develop an in-depth understanding of marketing performance, and communicate results effectively to senior leadership across local and global teams.

You will leverage solid strategic experience to identify optimal budget and resource allocation to deliver strong outcomes both in-year and against a three-year strategy. Working closely with the distributed team and supported by the Global Marketing Manager, you will successfully launch new activities and drive demand within agreed timings.

Responsibilities

• Own all US marketing metrics and understand how they drive sessions and gross margin that ultimately drive demand
• Develop and implement high-quality activation plans (with support from the Global Marketing Manager) for new site launches to help customers find us
• Work closely with the Customer Growth & Demand Activation team to implement demand partner activation, challenging current end-to-end journeys and offers to be simple and unmissable for the target audience
• Lead US quarterly planning efforts, translating information into actionable, clear briefs for global teams, including defining content and resourcing requirements and their return on investment
• Collaborate across the commercial team (pricing, demand, optimization) to develop hypotheses and tests to improve business performance by increasing sessions
• Support the creation of annual US marketing plans to accurately input into financial forecasts and identify resourcing requirements
• Work hand-in-hand with the network and global digital team to spend efficiently on lower-funnel, site, and subscriber activation
• Collaborate with Digital and Site Experience teams, Product, and Tech to identify opportunities to improve customer experience (B2C, Omni) and enhance performance across the board
• Work closely with Corporate PR to create and deliver consumer and B2B press output

Requirements

• Relevant experience in a senior marketing role in the US market, preferably within EV charging, fuels, convenience, or retail
• Proven commercial acumen with the ability to maximize and measure ROI, managing marketing spends
• Track record of using customer insights to drive decision-making
• Ability to activate and change tactics quickly
• Experience completing campaigns for retail or similar categories on the ground
• Capable of navigating an ever-changing environment with a “how can we” approach
• Credible stakeholder management skills—presenting up to senior leadership members
• Data-driven decision-making with strong attention to detail
• Strong presentation skills, ability to clearly communicate insights and business recommendations across teams
• Expert knowledge of the Office 365 suite, particularly Excel and PowerPoint
• Genuine interest and willingness to learn more about customer needs in the EV space

Pay

Base pay range: $120,000 – $170,000

Benefits

• Discretionary annual bonus program
• Long-term incentive program
• Generous retirement benefits, including a 401k matching program and pension for eligible employees
• Paid vacation ranging from 120–240 hours per year for full-time employees (60–240 hours for part-time), depending on relevant industry experience
• 9 paid holidays per year plus 2 personal choice holidays
• Up to 8 weeks’ paid parental leave for the birth or adoption of a child
• Health, vision, and dental insurance
• Life, short-term disability, and long-term disability insurance

Schedule

This position is a hybrid of office and remote working, with up to 25% travel expected.

Skills

• Advocacy
• Brand Management
• Business Acumen
• Channel Management
• Channel marketing activation
• Customer and competitor understanding
• Customer Segmentation
• Digital Innovation
• Digital Marketing
• Generating customer insights
• Innovation Management
• Listening
• Market, offer, and product knowledge
• Offer Development
• Partner relationship management
• Sector expertise
• Translating strategy into plans