Marketing Lead
Blue Cross Blue Shield Association · Chicago, IL · 3 mo ago
SalesFull-time
Responsibilities
- Sets annual priorities and tracks deliverables for marketing Plan Collaboratives (e.g., the B2B Marketing Collaborative).
- Advise local Plans on marketing strategies and campaign needs for their service areas.
- Develops and implements marketing strategies, plans, and tactics for BCBSA national programs.
- Manages third-party agency and in-house resources in support of marketing campaigns.
- Identifies and integrates AI-enabled approaches and emerging technologies into marketing practices.
Qualifications
- Education: BS Marketing, Communications, New Media or related field; or equivalent work experience.
- Experience: 7+ Years marketing/communications planning and implementation, preferably in health care.
- Skills: Advanced promotional writing skills, proficiency with Microsoft Office, advanced oral and written communications skills, advanced analytical and problem-solving skills, familiarity with AI-enabled marketing tools and emerging technologies.
Benefits
- Paid time off.
- 11 holidays.
- Medical/dental/vision insurance.
- Generous 401(k) matching.
- Lifestyle spending account.
Pay
The Posting Range For This Position Is 113,572.92 - 153,590.12