Marketing Intern

About the role

The Marketing Intern will support the development of the Strategic and Tactical go-to-market business plans supporting the Crop Protection unit of UPL.

Responsibilities

• Participate in activities including research and development of customer driven needs – (met/unmet - current/ future), Micro and Macro environmental influences/trends implications
• Competitive Landscape – Marketing brand and product plans, customer meetings
• Participating in marketing activities such as maintaining social media and tradeshows
• Assist Marketing Manager in development of target specific go to market brand plans inclusive of product/communication strategy/action and tactics
• Assist with any other functions as deemed necessary

Requirements

• Currently pursuing a bachelor’s in Agricultural Business, Marketing or a similar field
• Interpersonal skills to work with a wide variety of people/functions each day, build relationships and network
• Product and Brand Marketing knowledge—Vision/Strategy/Tactics and Actions; Positioning, Price, Placement & Promotion and Activation/Advocacy
• Strong written and verbal communication skills
• Proficient Microsoft Office skills including Word, Excel, PowerPoint, and Outlook

Skills

• Adaptability & Resilience: Recognizes and is open to changing circumstances, alters behavior and scales up as needed; increases personal awareness and appreciation of individual and cultural differences to create an open, inclusive, and accepting workplace
• Entrepreneurial Mindset: Creative mindset, ability to think holistically, takes calculated risks and maximizes opportunities
• Results Orientation: Takes action, pursues goals with persistence and achieves results; communicates goals and vision to the team to drive enthusiasm and ambition
• Execution Excellence: Enhances speed of execution, builds efficiency in processes, systems and people; sharp focus on quality
• Strategic Orientation: Demonstrates knowledge of social, economic, and environmental factors impacting the business; identifies key issues and develops strategy through an analytical lens / design thinking
• Building Teams and Talent: Empowers colleagues through knowledge sharing and delegation, quickly establishing rapport; provides recognition for achievements
• Customer Centricity: Understands customer needs and pain points, fulfills needs and expectations by focusing on creating value for customers