Marketing Intern

About the role

This paid internship offers hands-on experience supporting real, live digital marketing campaigns across paid search and paid social channels. The intern will gain practical exposure to campaign execution, ad creative testing, performance reporting, and optimization while working closely with experienced marketers.

Responsibilities

• Support live Google Ads and LinkedIn paid social campaigns, contributing to stable launches and incremental improvements in CTR and CPC.

• Assist with campaign setup, keyword selection, bid adjustments, and daily monitoring; collaborate with the marketing team to document optimizations and flag performance trends.

• Create multiple ad copy and creative variations and support at least one round of A/B testing per active campaign.

• Establish and maintain a repeatable reporting cadence and standardized format for paid campaign performance across search and social channels.

• Deliver structured keyword and audience research outputs that are used in at least one new or optimized paid campaign.

• Consistently support email, content, and SEO initiatives as assigned, meeting deadlines and quality expectations.

Requirements

• Current enrollment in or recent completion of a Marketing, Communications, or Business degree

• Familiarity with Google Ads, Google Analytics, LinkedIn Ads, YouTube, Meta Ads Manager, Excel, and Canva

• Strong analytical skills with the ability to interpret performance data

• Clear written and verbal communication skills

• Curiosity, organization, and a proactive learning mindset in a fast-paced environment

Qualifications

PowerPlan is an EOE Applicant Privacy Notice Please note that this is a hybrid role that involves a combination of onsite work from our corporate office as well as work from home. While we strive to accommodate flexible working arrangements when sensible, there will be times when onsite work is required. This could include scheduled office days, team meetings, client meetings, or special events.