Marketing Intern
About the role
This internship will report to the Omnichannel Brand Manager and be responsible for a mix of graphic design help and marketing coordinator tasks. It offers an opportunity to learn and participate in a wide array of marketing tasks that help set the foundation of a marketing career in Consumer Packaged Goods grounded in the food industry. The role spans creative needs for a growing CPG organization, including assisting with design requests for point-of-sale material, packaging, and advertising, creating mock-ups and samples, helping with item spec information, auditing current item information, and supporting item information portals. Work will cover branded, licensed, and private-label products across grocery, mass, and club retail channels.
Responsibilities
- Conduct retailer site audits, review and update content, identify trends, analyze competitors, and recommend ongoing improvements based on findings (Online Grocery Analysis).
- Assist in preparing marketing materials and information for the sales team and retail account needs, including point-of-sale materials, item information, and other supporting data (Retail Account Support).
- Support the creation of visual assets for projects, brands, and campaigns, including digital content, advertisements, brochures, posters, point-of-sale materials, sell sheets, product specification sheets, and related materials (Marketing Asset Development).
- Help audit, update, and create marketing materials to ensure they remain current and accurate (Marketing Material Maintenance).
- Work with design, brand, project management, and sales teams to support the development and completion of graphic design projects (Cross-Functional Collaboration).
- Create packaging mockups as needed to support sales presentations and customer meetings (Sales Support).
- Assist with graphic portal requests and support needs for the kettle card program and related materials (Graphic Portal Support).
- Assist the Junior Graphic Designer with packaging and creative design projects, ensuring alignment with brand guidelines, customer requirements, and project needs (Design Assistance).
- Support portal and system needs by learning, using, and helping maintain tools for product launch content and ongoing product management updates (Product Information Systems).
- Identify and track emerging trends in categories where Blount competes, including soups, macaroni and cheese, chili, prepared meals, flatbread pizza, and related categories (Category and Trend Tracking).
- Perform other responsibilities with similar skill requirements and work conditions as assigned.
Requirements
- Currently pursuing or recent bachelor’s degree in Marketing, Business Administration, Management, and/or Graphic Design or a related field.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Proficiency in Microsoft Office (primarily PowerPoint) and/or Canva.
- Ability to work effectively both independently and as part of a team.
- Excellent communication skills and attention to detail.
- Strong time management skills and ability to meet deadlines in a fast-paced environment.
- A love of creativity and soup.