Marketing - Insight Intern Summer 2027

About the Role

Marketing Insights Intern – Summer 2027. Springs Window Fashions, North America’s premier window covering company, is dedicated to creating “The Best Experience” for associates, consumers, business partners, and communities. The internship offers a chance to join a team of passionate self‑starters focused on delivering exceptional experiences.

Department

The Insights Team helps the organization understand its customers through consumer surveys, shopper research, and market insights. The team identifies customer needs and behaviors, evaluates business drivers, and turns findings into recommendations that create value, improve market penetration, and grow sales. It designs and fields research—from surveys and focus groups to customer panels and syndicated data—ensuring the right audiences are reached and findings are actionable. The team’s analysis of buying habits and consumer opinions shapes product and marketing decisions across the business.

Role Overview

The Insights Intern will support the Insights Team with day‑to‑day work and lead an Emerging Brands Radar project, identifying emerging brands, categories, and verticals that could signal new growth opportunities, changing consumer expectations, or future competitive threats for Springs Window Fashions. The role uses primary and secondary research to size opportunities, understand growth drivers in adjacent spaces, and evaluate relevance to the company’s brands, capabilities, and channels. It is ideal for a curious, analytical student who enjoys spotting patterns, researching new markets, and translating findings into strategic recommendations.

Key Responsibilities

• Market & Trend Research: Research emerging brands and fast‑growing areas across home décor, window coverings, smart home, and adjacent industries; identify consumer needs, trends, technologies, and business models driving growth; use primary and secondary research to assess opportunity size, growth, market potential, and consumer preferences.
• Strategic Evaluation & Opportunity Identification: Evaluate which emerging spaces are most relevant to Springs Window Fashions’ brands, capabilities, and channels; surface potential white‑space opportunities for innovation, partnerships, new products, or market expansion.
• Forward‑Looking Insights & Strategy Support: Build a forward‑looking view that helps the company anticipate market direction and informs longer‑term portfolio and growth strategy.

Requirements

• Currently pursuing a Bachelor’s degree in Marketing, Business, Market Research, Consumer Behavior, Data Analytics, or a related field.
• Strong research and analytical skills with the ability to synthesize primary and secondary research into clear findings.
• Conceptual thinking and curiosity about consumer trends, emerging brands, and market dynamics.
• Excellent written and verbal communication skills.
• Ability to manage multiple research streams and priorities simultaneously.
• Preferred: Coursework or project experience in market research, consumer insights, or competitive analysis.
• Familiarity with syndicated data or research tools (e.g., Nielsen, Numerator, Mintel, Statista).
• Interest in home décor, window coverings, smart home, or consumer products industries.
• Experience conducting surveys, focus groups, or other primary research.

Benefits

• Newly renovated corporate headquarters, including an on‑site fitness center.
• Exposure to other roles and functions within Springs Window Fashions.
• Career advancement opportunities.
• Regular interaction with multiple functional areas and all organizational levels, from production to senior leadership.
• Paid on‑the‑job training and in‑depth product knowledge sessions via online courses, live online classes, and live sessions.

Culture

• Core Value: “We do the right thing, always.”
• Seven Cultural Behaviors:
  • Empowerment – We trust our people.
  • Ownership – We take 100% responsibility for our roles, actions, and results.
  • Leadership – We all lead by example and talk directly with respect (DWR).
  • One Team – We are One Springs Team.
  • Customer First – We consider our customers' needs before every decision.
  • Continuous Innovation – We are constantly learning, innovating, and improving.
  • Speed – We define priorities and operate with a sense of urgency and agility.