Marketing Insight Analyst, WWGS Analytics & Research
About the Role
Worldwide Grocery Stores (WWGS) is seeking a Marketing Insight Analyst to join our Marketing Analytics team, supporting Whole Foods Market, Amazon Grocery, and all new grocery channels and store formats. In this role, you will deliver data-driven insights that drive business decisions within WWGS Marketing. You will measure marketing effectiveness across channels, work on stakeholder-requested projects, and partner with Business Intelligence Engineers (BIEs) to build data pipelines and dashboards.
Responsibilities
- Use SQL and exploratory data analysis to interrogate marketing data, segment performance, and pressure-test hypotheses.
- Translate marketing business needs into analytical solutions, proposing measurement frameworks and analytical approaches.
- Present analytical findings and recommendations to Director-level leaders, measuring the impact of decisions made.
- Conduct diagnostic and root cause analyses to identify patterns, trends, and optimization opportunities.
- Own the delivery of marketing performance reports, including Weekly Business Reviews, Monthly Business Reviews, and Quarterly Planning Reports.
- Proactively monitor marketing performance metrics, identify anomalies, and discover insights to optimize marketing operations.
- Build and leverage dashboard tools (QuickSight, Tableau) to aid in insight discovery.
- Serve as the grocery and analytics subject-matter expert in partnership with BIEs.
Qualifications
- 3+ years of business or financial analysis experience.
- Experience making business recommendations and influencing stakeholders.
- Bachelor's degree or equivalent.
- 5+ years of experience with Excel (pivot tables, array functions, power pivots) and data visualization tools like Tableau.
- Knowledge of writing and optimizing SQL queries in a business environment with large-scale, complex datasets.
Preferred Qualifications
- Experience in retail, consumer packaged goods, or grocery industry.
- Experience with marketing measurement methodologies, including campaign performance analysis, attribution modeling, incremental testing, and customer segmentation.
- Experience performing exploratory data analysis (EDA) and modeling marketing impact using tools like Python or R.
Pay
The base salary range for this position varies by location:
- USA, NY, New York: $81,700.00 - $143,100.00 USD annually
- USA, TX, Austin: $74,300.00 - $130,100.00 USD annually
- USA, VA, Arlington: $74,300.00 - $130,100.00 USD annually
- USA, WA, Seattle: $82,700.00 - $130,100.00 USD annually
Final compensation will be determined based on factors including experience, qualifications, and location. The package includes sign-on payments and restricted stock units (RSUs).
Benefits
Amazon offers comprehensive benefits, including:
- Health insurance (medical, dental, vision, prescription, Basic Life & AD&D, EAP, Mental Health Support)
- 401(k) matching
- Paid time off and parental leave
- Flexible Spending Accounts
- Adoption and Surrogacy Reimbursement coverage
For more details, visit https://amazon.jobs/en/benefits.
Company: Amazon.com Services LLC