Marketing Generalist

About the role

The Marketing Generalist executes the campaigns that generate new business pipeline. You will report to the Director of Demand Generation and work across every Demand Gen Manager on the team to build, launch, and measure campaigns spanning email, paid media, landing pages, and lead capture. This is a broad role within demand generation. Rather than owning one channel, you work across all of them, and you are the person the team counts on to get campaigns out the door accurately and on schedule. Long-form content and creative production sit with our Content and Brand teams. You write the campaign copy that carries their work into market: nurture emails, subject lines, landing page copy, and calls to action. We are looking for someone who can do the work on day one: write and build a nurture sequence in HubSpot, stand up a landing page, catch the errors in a campaign before it ships, and pull the funnel numbers that show whether it performed.

Responsibilities

• Campaign execution: Build and launch campaigns end to end across email, paid, landing pages, and lead capture, working from briefs set by the Demand Gen