Marketing Generalist

About the role

EAM-Mosca Corp., Hazle Township, PA, a dynamic market leader in end-of-line automated packaging machinery and consumable strapping solutions, is seeking a Marketing Generalist to join its Marketing Department. The company is privately held with an entrepreneurial culture, a blue-chip client base across North and South American manufacturing, and a product portfolio of standard and custom-engineered packaging machinery plus superior consumable packaging products, backed by technical service and after-sales parts support. The Marketing Generalist will support the Marketing Team in attracting new customers, gaining market share, and expanding brand recognition, working as directed by the Director of Marketing to create, execute, and analyze marketing initiatives across performance brands and market development initiatives.

Responsibilities

• Competitor Analysis: Identify, track and report on the actions and communications of EAM-Mosca competitors to establish a thorough understanding of the strengths and weaknesses of their products and services in order to help build appropriate market‑gain strategies.
• Social Media: Generate a content calendar for EAM‑Mosca’s Social Media platforms working with designers, copywriters and GroupMosca partners to boost the reach and effectiveness of social posts and outreach efforts.
• Tradeshow Operations: Support the Marketing and Sales teams as instructed to plan, organize and analyze annual trade show strategies, including researching new show/expo opportunities and sponsorships, managing show/expo calendar/database, packing/shipping trade‑show assets, organizing attendee schedules and hotel accommodations, preparing exhibit documentation, ordering giveaways and support items, preparing pre‑show website dashboards and processing new customer leads.
• Pipeline Support: Work with the Director of Marketing and Marketing Lead Specialist to review customer acquisition funnel activities and assist in executing new customer connection and retention initiatives.
• Department Expense Management: Assist the Director of Marketing with processing, tracking and analyzing department expenses to generate accurate budgets and forecasts, including purchase order entries, invoice submissions, department expense database and report maintenance, and vendor RFPs.
• Customer Research: Work with Marketing and other EAM‑Mosca teams as needed on development/deployment, case study creation, sales transaction data analysis and customer testimonial acquisition.
• Sales Quote Support: Assist and provide back‑up for the Sales Quote Administrator as needed, including working in Salesforce to generate and distribute customer quotes during times of peak demand or for vacation coverage.
• Other Duties as Assigned: May include working with the Sales Team on special customer‑specific projects, participating on EAM‑Mosca product/services committees, working with external vendors or industry partners, etc.

Requirements

• Bachelor’s degree in marketing, Communications, or Business Administration preferred. Comparable industry experience will be considered in lieu of education.
• 2‑5 years of experience in marketing, communications or a related role preferred.

Qualifications

• General Marketing: Demonstrated knowledge of traditional and digital marketing principles. Analytical mindset with ability to interpret marketing performance data a strong plus.
• Project Management: A team player with strong organizational and time management skills are essential. Must be comfortable working with others to prioritize projects and workload in a fast‑paced environment.
• Initiative and Self Motivation: Willingness to take ownership of assigned projects, utilize available resources, follow‑through to completion, and learn from experience.
• Results Driven: Able to focus on goals, identify potential obstacles, develop appropriate tactics to achieve desired results.
• Technical Aptitude: Proficiency in Microsoft Office Suite including Excel and PowerPoint. Experience with Social Media content tools and best practices is a plus