Marketing Executive- Teravalis Master-planned Community
About the role
Howard Hughes Communities is the real estate platform of Howard Hughes Holdings Inc. (NYSE: HHH), recognized for design excellence and the cultural life of its communities. We foster a culture of curiosity that empowers employees to shape their stories within our organization.
What You Will Do
Brand & Positioning - Define and lead the brand vision, positioning, and promise for both corporate and community platforms. Establish clear brand pillars and oversee development of a comprehensive brand book. Position Teravalis as a premium, high-amenity, aspirational community.
Strategic Marketing Leadership - Develop and execute a long-term, data-driven marketing strategy aligned with business goals and clear target audience demographic profiles. Provide strategic guidance corporately, to the Arizona region team, and for the homebuilders.
Demand Generation & Conversion - Own the full marketing funnel from awareness through conversion. Drive high-quality lead generation across digital, experiential, and partnership channels. Implement strategies to nurture long-lead buyers and improve conversion rates. Align marketing performance directly with sales outcomes and absorption targets.
Community Marketing & Experience - Create marketing programs that bring the community to life and drive onsite traffic. Develop compelling narratives around vision, lifestyle, and early adopter appeal. Ensure the customer experience aligns with the brand promise.
Builder & Realtor Engagement - Lead a realtor engagement strategy to drive awareness and sales. Partner with homebuilders to align marketing efforts and accelerate lot absorption. Position Teravalis as a top-tier destination for builders and agents.
Corporate Marketing & Communications - Align with Howard Hughes Communities corporate marketing initiatives and policies. Elevate corporate brand through PR, communications, and thought leadership. Build credibility and trust with partners, municipalities, and the broader market.
Agency & Partner Leadership - Lead and manage external agencies to ensure strategic alignment and performance accountability. Drive focus on outcomes over activity. Ensure agency creative and content aligns with the community’s unique brand positioning.
Digital, Media & Innovation - Oversee advanced digital marketing and media strategy, including use of AI-driven tools. Continuously optimize marketing channels for efficiency, targeting, and engagement.
Performance & Accountability - Set and manage the annual marketing budget to maintain maximum performance while staying within financial parameters. Establish and manage KPIs tied to business results (traffic, leads, conversion, sales). Drive a culture of discipline, accountability, and continuous optimization.
About You
12+ years of marketing leadership experience, preferably in master-planned communities, real estate, or related sectors.
Proven success in brand building, demand generation, and lead conversion.
Strong analytical mindset with ability to translate data into strategy.
Track record of leading high-performing teams and external partners.
Experience in homebuilding is a plus, but not required.
Benefits
Built For You at Howard Hughes Communities, we offer competitive, market-based compensation that rewards performance and supports career growth. Our comprehensive benefits package is focused on holistic wellness—social, emotional, financial, and physical. Includes a competitive 401k plan, generous PTO policy, premium medical, dental, and vision coverage, voluntary benefits for unexpected life events, student loan assistance and stipends to assist with lifelong learning.
About Howard Hughes Communities
We develop, own, and operate the nation's premier large-scale master planned communities and mixed-use developments. Our award-winning portfolio includes The Woodlands®, Bridgeland®, and The Woodlands Hills® in Greater Houston; Summerlin® in Las Vegas; Teravalis™ in Greater Phoenix; Ward Village® in Honolulu; and Merriweather District® in Columbia, Maryland. Strategically positioned to meet and accelerate development based on market demand, we offer one of the strongest real estate platforms in the country.