Marketing Executive

Key Responsibilities

• Support the creation of marketing reports and insight pieces that demonstrate CARMA’s expertise and add value for prospects.
• Aid in writing and proofreading blog posts, email campaigns, and customer-facing collateral.
• Maintain and monitor brand presence and market trends to identify growth opportunities.
• Draft and schedule engaging content for CARMA’s social media channels.
• Collaborate on the creation, proofreading, and compilation of email marketing campaigns.
• Manage and facilitate sponsorships, self-hosted events, and webinars, driving attendance and engagement.
• Contribute to the development of guides, case studies, presentations, newsletters, and other materials.
• Organise and coordinate CARMA’s self-hosted and sponsored events within the USA.
• Create sales-specific collateral for events within the region.
• Communicate effectively with global and regional marketing teams and clients, ensuring insights and campaign updates are clear and actionable.
• Represent CARMA externally at events, webinars, and industry forums where required.
• Provide practical support to sales teams by creating tailored collateral and assets for business development.
• Support campaign set-up and monitoring through CARMA’s platform and other tools.
• Provide campaign reporting and performance tracking, applying learnings to improve outcomes.
• Help produce reports through drafting, proofreading, and gathering supporting content.

Skills & Qualifications

• A strong track record in any marketing role.
• Proficiency in handling and interpreting raw data.
• A deep understanding of regional market differences and marketing dynamics.
• Excellent analytical and problem-solving skills.
• A proactive and curious mindset.
• A willingness to travel for work.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong communication skills, both written and verbal.
• Familiarity with marketing platforms and tools is a plus.
• Good knowledge of best practices in the communications evaluation sector, latest industry trends, topics, and issues.
• Excellent written and spoken English with a comprehensive understanding of grammar.
• In-depth, working knowledge of MS Office, particularly Word, PowerPoint & Excel.
• Team player, management, delegation, and motivation experience preferred.
• An analytical and process-oriented mindset with an ability to rapidly learn new tools and techniques.
• Commercial awareness coupled with effective closing capabilities.
• Experience in working across multiple Insights projects at any one time.