Marketing Events Lead, Enterprise

About the role

As the Enterprise Events Lead at Anthropic, you will own the development and execution of enterprise-focused events that accelerate pipeline, deepen customer relationships, and elevate Anthropic's brand presence with key enterprise audiences. You will be responsible for designing and delivering high-impact event experiences—from major industry conferences to hosted summits, and partner activations.

Responsibilities

• Lead the development and execution of enterprise events, aligning programs to pipeline generation, account engagement, and brand objectives
• Manage a team of full time and contracted employees
• Conceptualize and produce hosted events such as executive roundtables, customer summits, and intimate dinners that support account-based marketing goals
• Collaborate with Sales and Partnerships teams to optimize meeting programs, briefing schedules, and on-site engagement strategies at events
• Partner with Creative Studio on experience design, ensuring Anthropic and Claude brands are represented consistently and compellingly
• Manage end-to-end event logistics including vendor relationships, budgets, contracts, staffing plans, and timelines
• Develop pre-event and post-event communications, including "Know Before You Go" guides, staff and speaker training, and attendee follow-up plans
• Establish and track event KPIs—including lead generation, pipeline influence, meeting volume, and attendee engagement—to measure ROI and inform future strategy
• Build scalable event processes, playbooks, and documentation to support Anthropic's growing event portfolio
• Manage relationships with external event agencies, vendors, and venue partners
• Travel on-site to events to provide hands-on logistics management and ensure seamless execution
• Drive continuous improvement through post-event analysis and stakeholder feedback

Qualifications

• Have 18+ years of experience in enterprise event marketing, field marketing, or a related role, ideally at a high-growth B2B technology company
• Have a proven track record of executing large-scale conferences, trade shows, and hosted executive events that drive measurable business outcomes
• Be highly organized with exceptional project management skills and the ability to manage multiple complex events simultaneously
• Have experience partnering with enterprise sales teams to align event programs with pipeline and revenue goals
• Be a clear, effective communicator who can collaborate across functions—from Creative and Marketing to Sales and Executive leadership
• Have strong budget management experience, including vendor negotiation and contract management
• Be comfortable with data and analytics, using event metrics to optimize programs and demonstrate ROI
• Thrive in fast-paced, ambiguous environments and can adapt quickly when priorities shift
• Be willing and excited to travel regularly (approximately 40% of the time) for on-site event execution
• Have a genuine interest in AI and care about ensuring that transformative AI systems are developed and deployed responsibly