Marketing Enablement Specialist

Duties

• Embed within marketing teams to drive toolkit adoption — joining active projects to understand each team's workflows and tailor support to their level
• Organize and run training sessions and workshops calibrated to each team's starting point, from first-time users to advanced practitioners
• Write case studies documenting strong use cases: the marketer's objective, how the tool helped, and the measurable outcome
• Build and maintain a living library of playbooks, how-to guides, and best practices teams can return to
• Surface friction points and adoption gaps through structured feedback channels, representing the marketing practitioner's perspective in cross-functional discussions
• Design a measurement framework to track adoption quality and business impact across the marketing teams you engage
• Set clear expectations about what the tools can and cannot replace in a marketing workflow

Requirements

• 2+ years driving tool adoption and behavior change within marketing teams, with measurable results
• Strong understanding of how marketing teams operate — campaign development, briefing, team structures, and common workflow bottlenecks
• Experience working in a consulting or embedded advisory capacity across multiple client environments
• Experience rolling out marketing platforms — CRM, DAM, project management, or content systems — across an organization
• Exceptional communicator across seniority levels and functions, able to deliver a single session that lands with both a senior marketing lead and a day-to-day practitioner
• Strong writer; able to distill a pilot into a clear, compelling case study that drives broader adoption
• Organized and self-directed across multiple teams and workstreams simultaneously
• Quick to learn new tools, including AI-powered ones — curiosity and a fast learning curve matter more than prior expertise
• Track record of setting realistic expectations about new tools and guiding teams through the transition
• Familiarity with AI tools in a marketing context, and experience writing internal documentation, training curricula, or onboarding programs
• Exposure to change management principles, and experience working across multiple lines of business within a single organization

Benefits

• Competitive compensation
• Healthcare package with vision and dental
• Vacation / PTO
• Retailment plan
• Support for your continued learning and professional development
• Hardware and software
• Office in Cupertino, CA

Pay

$95,000-$125,000 depending on experience.

Schedule

Hybrid schedule in Cupertino, CA.