Marketing Enablement Analyst Senior

The Opportunity

The Analytics Enablement team, part of the Marketing, Strategy & Analytics (MS&A) organization, works in service of frontline Marketing Analytics and Media Execution teams across USAA's lines of business. Our vision is to ensure USAA's Marketing organization has industry-leading marketing analytics data for measurement models, reporting and ad hoc analytics to support the marketing campaign lifecycle. MS&A delivers quality data solutions, measurement models and reporting solutions to the Association and assists Marketers with drawing insights to make informed, data-driven marketing decisions and ensure return on market investments.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week.

What you'll do

• Collaborates with key stakeholders to identify key business assumptions and hypotheses around line of business strategy.
• Continuously refines hypotheses and identifies business questions to explore further.
• Facilitates the integration of the analytic strategy and business strategy.
• Develops the analytical framework and blueprint to answer business questions identified in the business portfolio, product, or member experience.
• Collaborates with key stakeholders to evaluate and uncover strategic insights related to Profit & Loss performance including Product Strategy, Pricing, Marketing, Sales, Credit Risk, Distribution Channels, and Member Experience.
• Applies analytical rigor to define outcome measures, improve prioritization, increase agility in decisioning, improve ability to evaluate progress towards business outcomes, and to evaluate risks to strategic goals.
• Leverages advanced data-driven problem-solving techniques to manipulate and interpret business results.
• Translates findings into insights for strategy management and execution.
• Communicates the significance of strategic insights to senior leaders and other key stakeholders to drive business decisions.
• May provide guidance and on-the-job training to team members.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have

• Bachelor’s Degree in Business, Science, Finance, Economics or related discipline; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 6 years of data and/or analytics or strategy consulting experience; OR a minimum of 4 years of data and/or analytics or strategy consulting experience and up to 2 years of progressive functional business relevant experience for a total of 6 years combined experience; OR Advanced Degree in Business, Science, Finance, Economics or related discipline and 4 years of experience in data and/or analytics or strategy consulting.
• Experience identifying business needs and managing strategic plans driven by qualitative/quantitative analysis and market insights.
• Demonstrated experience using data analytics to formulate data-driven insights and influence business decisions.
• Experience performing complex data analysis using various data analytics tools (i.e. Microsoft Excel, Tableau, R, Python, SQL, Snowflake, SAS, Adobe Analytics).
• Demonstrated experience in project management.

What sets you apart

• Experienced with media/social/audience data management (Agency experience preferred), digital marketing analytics (Adobe Analytics preferred), Salesforce MarTech and Reporting solutions (Data360, Marketing Cloud and Tableau preferred), cloud-based data warehouses (Snowflake preferred)
• Experienced liaison with various partners (engineering, architecture, etc.), marketing stakeholders/executive leadership, and vendors; to ensure data enablement solutions aligns with business strategy and outcomes
• Experienced in developing, implementing, and managing Marketing data pipelines for analytical consumption, marketing measurement models, and reporting/dashboards
• Experienced in data discrepancies/anomalies detection, root cause analysis of data integration challenges across disparate systems, with a strong aptitude for identifying and resolving them.
• Strong SQL skills and analytics data pipeline fluency
• Experienced with marketing taxonomies maintenance and evolution