Marketing Director, Reynolds Wrap & Bakeware

Responsibilities

• Develop and execute the long-term strategic vision for the Reynolds Wrap and Reynolds Bakeware portfolio.
• Build annual and multi-year brand plans that deliver sustainable growth in volume, revenue, profitability, market share, household penetration, and brand equity.
• Identify market opportunities through consumer insights, competitive intelligence, and emerging category trends.
• Lead portfolio optimization decisions across products, packaging, pricing, positioning, and distribution channels.
• Develop integrated marketing programs including advertising, digital marketing, social media, promotions, shopper marketing, public relations, and customer marketing.
• Lead cross-functional teams across Marketing, Sales, Finance, Operations, R&D, Supply Chain, Regulatory, Procurement, and Consumer Insights.
• Evaluate marketing investments to maximize return while supporting long-term strategic objectives.
• Oversee relationships with research firms, marketing agencies, licensing partners, consultants, and vendors.

Requirements

• Education: Bachelor's degree in Marketing, Business, or a related discipline or equivalent combination of education and relevant experience.
• Experience: 10+ years’ combined experience in sales and marketing, 5+ years prior team management experience combined with a proven track record of developing, coaching and mentoring teams, progressive experience leading consumer packaged goods (CPG) marketing strategies, experience leading brand management, innovation, commercialization, and consumer insights, experience managing business performance, financial planning, budgets, and P&L accountability, experience developing integrated marketing strategies across multiple channels, experience leading cross-functional teams in highly collaborative environments, strong business, analytical, financial, and strategic planning capabilities, excellent executive communication, presentation, and influence skills, demonstrated success developing and leading high-performing teams, strong project and portfolio management capabilities, proficiency with Microsoft Office applications.
• Preferred: MBA or advanced business degree, experience within household products, food packaging, disposable consumer products, or related CPG industries, experience with SAP, experience with sustainability initiatives and environmentally responsible product development, knowledge of food-contact regulations, experience in managing licensing partnerships, retail and foodservice channel expertise.

Qualifications

• Put safety first, always.
• Listen, learn, and evolve.
• Passionate about collaboration, teamwork, and achieving shared goals.
• Believe in treating all people with respect, operating ethically, and growing a diverse, equitable, and inclusive workplace.
• Committed to improving our impact on local communities and creating positive experiences.

Benefits

Role is eligible for 25% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.

Schedule

Regular presence at the Lake Forest headquarters three (3) days per week on Tuesday / Wednesday / Thursday is expected based on business needs.

Pay

USD $158,500.00 - USD $235,750.00 /A Bonus Eligibility