Marketing Director - Regional & Brand

Crafted Highlights

As the Director of Brand and Regional Marketing, based in Miami, FL, you will be a strategic and operational leader responsible for driving brand growth and regional execution across Molson Coors’ LATAM portfolio.

• Owns LATAM portfolio strategy, adapting global brand positioning to regional consumer insights.
• Ledges long-range planning (LRP) and annual operating plans (AOP) for all brands.
• Defines strategic growth drivers and resource allocation across the portfolio.
• Oversees creative development process for all Latam creative and communication and ensures alignment with brand strategy across all marketing mix elements (ATL and BTL).
• Collaborates with global brand teams, internal stakeholders, and external partners to deliver integrated marketing programs that meet both long-term brand equity goals and short-term commercial targets.

Team Leadership & Development

Leads, mentors, and develops a team of Brand Marketers along with Sr. Regional Marketing Managers and their direct reports. Builds a high-performing team culture focused on accountability, innovation, and collaboration. Ensures talent retention, succession planning, and continuous capability building.

Commercial Influence and Stakeholder Engagement

Influences internal stakeholders (Sales VP, Regional GMs, Brand VPs) and external partners (distributors, retailers). Evangelizes brand programming and secures buy-in across the enterprise. Builds strong relationships to drive alignment and execution across markets.

Brand Performance and Analytics

Accountable for volume, profit, and brand health metrics across the LATAM portfolio. Analyzes performance data to inform strategic decisions and optimize marketing investments. Leads precision marketing initiatives to improve effectiveness and ROI.

Partner and Vendor Management

Manages senior-level relationships with agencies, sponsorships, and distribution partners. Ensures quality and value from external collaborations. Continuously seeks innovative external thinking to enhance marketing practices.

Key Ingredients

• You are an authentic leader. You value and respect differences and believe diversity with inclusion is the key to collaboration and a winning team culture.
• You have a bachelor’s degree or master’s preferred. You have at least 10+ years experience in CPG brand marketing, preferably with premium or beverage brands.
• You have highly developed interpersonal and influencing capabilities. You have an entrepreneurial mindset with a proactive, business-building approach.

Company Culture

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office.
• Total Rewards Offerings: $149,400.00 - $196,100.00 (posting salary range) + 25% target short term incentive + $30,000 + 600 Non-Qualified Stock Options target long term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).