Marketing Director

Pilates Addiction is at the front edge of the booming health, fitness, and wellness industry—now exceeding $5 trillion globally—with boutique fitness outpacing traditional gyms. Pilates is one of the fastest-growing modalities, driven by consumers seeking strength, longevity, and Instagram-worthy studio experiences. We’re a premium, high-energy, next-generation Pilates franchise launching nationwide, and we’re looking for a marketing builder to help create a category-defining brand.

About the Role

We’re seeking a Marketing Director to roll up their sleeves and build, launch, and scale marketing that fills studios and fuels growth. This is a hands-on, highly creative, and data-driven role where you’ll shape brand positioning, create and run campaigns, and work directly with franchise owners to drive local marketing efforts. If you’re curious, entrepreneurial, and energized by startup culture, this is your opportunity to get in early as we build something big in boutique fitness.

Responsibilities

• Brand & Growth Strategy: Build and execute strategies that drive awareness, presale leads, member acquisition, and retention. Position Pilates Addiction as the gold standard in Pilates, bringing our unique experience and results to life across all touchpoints.
• Campaign Creation & Execution: Plan and run multi-channel campaigns (paid social, digital ads, email, SMS, content, local activation) that convert interest into bookings. Create playbooks and repeatable systems franchisees can use for local marketing, including templates, campaign calendars, and best practices. Develop and refine studio presale launch playbooks (lead funnels, offers, events, referral loops, retention programs). Work with designers, content creators, and agencies to deploy campaigns and assets, ensuring they are on-brand and effective without directly managing production.
• Franchisee Partnership & Presentation: Serve as a marketing coach and resource for studio owners: guide local advertising, social content, grassroots marketing, and lifecycle campaigns. Present confidently to large groups of franchise owners and studio operators both in-person and via Zoom to train, educate, and inspire action.
• Lifecycle Marketing & Copywriting: Own and optimize email and SMS marketing to drive presale excitement, nurture leads, and increase retention. Write and refine compelling marketing copy for campaigns, landing pages, social ads, and lifecycle communications.
• Data & Optimization: Track campaign performance, lead flow, and ROI; analyze data to inform decisions and improve over time. Translate metrics into clear, actionable insights for both the corporate team and franchise owners. Stay ahead of industry trends and franchise marketing best practices to keep the brand competitive.

Mindset & Working Style

• Curious & Trend-Aware: Always exploring what’s next in marketing, social, digital, and the fitness/health space.
• Self-Starter: Proactive about spotting opportunities and taking them from idea to execution.
• Problem Solver: Enjoys figuring out how to move the needle with limited resources and ambiguity.
• Accountable: Owns results, tracks impact, and isn’t afraid to measure what’s working (and what’s not).
• Collaborative: Works seamlessly with executives, franchise owners, and agency partners.
• Start-Up Minded: Thrives in an early-stage, fast-moving environment where you can help shape the playbook.

Requirements

• 5+ years of marketing experience, ideally within franchise, multi-unit fitness/wellness, or consumer lifestyle brands.
• Proven ability to create and execute campaigns hands-on—not just manage strategy.
• Strong understanding of lead generation funnels, lifecycle marketing (especially email & SMS), and brand building for recurring revenue businesses.
• Excellent copywriting skills and ability to write and edit persuasive, on-brand messaging that converts.
• Comfort developing playbooks, templates, and scalable systems for local marketing.
• Experience collaborating with franchisees or local operators is highly preferred.
• Excellent communication and presentation skills with confidence in presenting to groups virtually and in person.
• Data-driven mindset with ability to interpret performance metrics, report on outcomes, and pivot quickly.
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).

Nice-to-Have Tools & Platform Experience

• Google Ads & Analytics
• Meta Ads Manager
• HubSpot or similar marketing automation and website management tools
• MindBody / ClubReady (fitness studio management systems)
• Figma, Canva, Adobe or similar design collaboration tools
• Marketing AI Tools and Platforms (Chat GPT, Jasper, Claude)

Why Join Pilates Addiction

• Be on the ground floor of a high-growth boutique fitness brand as we scale nationwide.
• Work with an experienced, supportive executive team while owning marketing execution.
• Shape the campaigns and playbooks that will define how the brand grows.
• A fun, creative, entrepreneurial environment, perfect for a marketer who loves to build, experiment, and see their work directly impact results.