Marketing Director - Asian Community

Job Responsibilities

• Develops Campaign Programs to increase market share and conversion rates in the Greater Houston Asian community.
• Affirms market and recommends Campaigns that will increase market share and profitable revenue growth.
• Leverages internal Marketing resources as appropriate.
• Ensures campaigns adhere to Branding standards and regulatory compliance.
• Presents proposals to local, sales, and market management for review, input, and approval.
• Revise proposal as appropriate to obtain approval.
• Collaborates with internal and external resources to implement Campaigns on time and within budget.
• Obtains permits, insurance, products, literature, marketing materials, or similar to support campaigns.
• Orders and schedules delivery of marketing materials, products, or resources to ensure availability.
• Develops PowerPoint and presents Campaign to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations.
• Timely forwards campaign leads to sales management for further qualification and assessment.

Requirements

• Educational Background: Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline.
• Experience: At least six (6) years’ marketing or sales experience with progressively increasing responsibilities.
• Marketing or Campaign Experience: At least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs.
• Industry Knowledge: Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.

Skills & Abilities

• Computer Literacy: Proficient with MS Office, Word, Excel, and Power Point.
• Market Understanding: Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen.
• Work Conditions: Environment - Work is both indoors and outdoors regardless of seasonal weather; professional attire required when in contact with families.