Marketing Director (71749)

About the role

Priority Management Group’s vision is to be the preferred provider of care and employer of choice by exceeding the expectations of our residents and their families, creating an exceptional work environment for our staff and promoting excellence in our quality of services provided. We are looking for a Clinical Marketing Director to be a part of our incredible team who has the same vision.

Responsibilities

As a Marketing Director, you must be able to read, write, speak, and understand the English language. Possess the ability to make independent decisions when circumstances warrant such action. Must possess the ability to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel and the general public.

• Possess advanced training in hospital or nursing facility administration
• Be knowledgeable of nursing and medical practices and procedures as well as laws, regulations and guidelines pertaining to nursing facility administration
• Possess the ability to work harmoniously with other personnel
• Possess the ability to plan, organize, develop, implement and interpret the programs, goals, objectives, policies, procedures, etc., that are necessary for providing quality care and maintaining a sound operation
• Be thoroughly familiar with the laws, regulations and guidelines governing the release of information
• Possess patience, tact, cheerful disposition and enthusiasm as well as be willing to handle personnel based on whatever maturity level at which they are currently functioning
• Possess the ability to seek new methods and principles and be willing to incorporate them into existing practices
• Be able to maintain good personnel relations and employee morale
• Not pose a direct threat to the health or safety of other individuals in the workplace

Qualifications

A bachelor’s degree from an accredited college/university or equivalent. (Five (5) year(s) experience in marketing/public relations in a health care setting may be recognized in lieu of a bachelor’s degree.)

Requirements

• Possess a thorough knowledge of principles of effective communication, mass media, advertising, policies, education, community relations, demonstration, organization structure, social and activity services, government relations, etc., as they relate to nursing facility operations
• Possess the ability to plan, organize and effectively present ideals and concepts to community groups/agencies
• Possess the ability to communicate effectively, orally and in writing
• Possess the ability to assimilate information from a variety of sources, analyze information and make recommendations to the Administrator
• Possess the ability to establish, implement and maintain effective marketing and public relations program