Marketing - Digital Marketing Specialist - Full time - Remote (AK, AZ, So.CA, FL, NV, TX, WA, WY)

Responsibilities

• Develop, create, and optimize automated trigger-based email campaigns to support key multi-brand internal stakeholders (Branch, Call Center, Lending, Mortgage).
• Includes all aspects of email including design, copy, reporting results.
• And call to action vehicles such as landing pages, phone numbers, and webforms that tie into Sales Force & Lead Portal.
• Day-to-day ownership of Nuvision corporate website insuring accurate information, up-to-date and engaging content, site performance tracking, compliance, UX, hosting issues and promotional content.
• Performs analysis of usage data to provide insights and recommendations.
• Develops in-house marketing automation expertise and becomes company’s subject matter expert responsible for sharing know-how with Marketing team for implementing trigger based automated marketing campaigns.
• Responsible for communicating digital marketing strategy and tactics to Marketing team.
• Builds, develops, and grows key business relationships to ensure successful digital strategy and Digital Marketing campaigns.
• Supports and participates in continuous improvement activities.
• Represents the Credit Union in a positive and professional manner.
• Maintains member, team members and other sensitive information with confidentiality.
• Treats co-workers and members with respect.
• Supports member relations and events that promote member centric experiences.

Qualifications

• At least three years of hands-on digital marketing experience to include: sophisticated Marketo campaigns and full understanding & utilization of Marketo capabilities
• Hands on comprehensive knowledge of SEO, SEM, Re-marketing and Paid Search.
• Content Marketing best practices
• Demonstrated ability in HTML, Digital design – adobe creative, Google Analytics, copy writing
• Must be able to coordinate, manage and guide multiple priorities and projects simultaneously and effectively through to completion.
• Courtesy, tact, and diplomacy are essential elements of the job.
• Work involves much personal contact with others inside and outside of the organization
• Strong interpersonal and consulting skills.
• Excellent written and verbal communication skills.
• Ability to compose and provide reports either through Excel or Prism.
• Ability to analyze and interpret data to provide insights.
• Detail oriented with an eye for quality, along with the ability to grasp and translate technical capabilities into benefits
• Proficient with PC and computer software applications with advanced proficiency in Microsoft Office (including spreadsheets, word processing and presentation software)