Marketing Digital Intern

About the role

Our summer internship program is an excellent opportunity to tie what you have learned in the classroom into real-world experience. The program consists of an 11-week immersion into Werner Enterprises.

• Paid internship that includes dedicated job training and learning opportunities
• Located at our Corporate Headquarters in Omaha, Nebraska (some remote and off-site opportunities may be available)
• Collaborative, inclusive work environment
• Real-world experience
• Paid housing/housing assistance may be available
• Marketing, Journalism or Graphic Design major required

Responsibilities

• Designing, building and executing targeted email marketing campaigns within Salesforce Marketing Cloud
• Managing audience segmentation, data hygiene and journey builder workflows to deliver personalized messaging
• Tracking, analyzing and reporting on key performance metrics from marketing campaigns and website (open rates, CTRs and conversion rates) using marketing analytics tools
• Continuous A/B testing of email copy, design layouts and call-to-action buttons to optimize campaign performance
• Partnering with sales and operations teams to align lead scoring and customer data between Marketing Cloud and core Salesforce CRM
• Supporting various company events through pre-campaign promotion, registration management and on-site execution
• Capturing and editing multi-media content, such as photos and short-form video from company events, for social and internal communications
• Conducting industry research to inform new articles, content strategy and marketing initiatives
• Translating campaign analytics into actionable insights to improve ROI across digital channels and live event activations

Qualifications

• Currently pursuing a Bachelor’s or Master’s degree in Marketing or a related field
• A passion for marketing, branding and communications
• The ability to work in a fast-paced, dynamic environment
• An interest in the transportation industry is a bonus

Internship Development Activities

• Lessons with Leaders Sessions
• Mentor Program
• Intern Activities
• Community Support Events
• Networking
• Summer Project Proposal and Presentation

Benefits

We know benefits are critical and we are committed to offering comprehensive and affordable options for you and your loved ones. This position is eligible for benefits, which include:

• Medical, dental and vision plans
• 401(k) plan
• Stock purchase plan
• Paid time off
• Life insurance
• Disability plans
• Other optional supplemental coverage