Marketing Designer

About the role

At Community Financial System, Inc. (CFSI), we are dedicated to providing our customers with friendly, personalized, high-quality financial services and products. Our retail division, Community Bank, N.A., operates more than 200 customer facilities across Upstate New York, Northeastern Pennsylvania, Vermont, and Western Massachusetts. Beyond retail banking, we also offer commercial banking, wealth management, investment management, insurance and risk management, and benefit plan administration.

We offer competitive compensation, great benefits, and professional development and advancement opportunities to ensure our people can enjoy long and successful careers.

Responsibilities

• Plan, manage, and execute campaigns and collateral development to generate awareness and action.
• Make optimization recommendations on current marketing and use findings in planning for future campaigns.
• Determine needed collateral, work on design/layout, and create pieces against deadlines.
• Design and repurpose pre-approved content into other formats for distribution and amplification across a variety of media.
• Create marketing materials to support sales or marketing needs, responding to ad-hoc requests related to local initiatives, corporate sponsorships, etc., including:
  • Customer appreciation events
  • Local print ads
  • Direct mail/letters
• Create materials for use in sales training efforts and promotions as needed:
  • Design sales support pieces for business development activities
  • Create PowerPoint presentations for sales staff
• Liaise with marketing partners and vendors (purchasing department, printers, mailhouse, etc.) to facilitate production of marketing materials.
• Work with outside advertising agencies.
• Provide other support and administrative activities as needed for the marketing department.
• Ensure all materials receive proper approvals and documentation.
• Ensure compliance with all government, insurance, or banking laws, rules, regulations, and prescribed policies/practices/procedures necessary to reduce risk and uphold ethical standards.
• Maintain proficient knowledge of, and demonstrate ongoing compliance with all laws and regulations applicable to this position, ensure ongoing adherence to policies, procedures, and internal controls, and meet all training requirements in a timely manner.
• Provide assistance wherever necessary to help the Sales and Marketing Departments and the company in achieving their annual goals. Some weekend hours may be required during training, events, or acquisition conversions.