Marketing Data Specialist

Position Summary

We are seeking a versatile, detail-oriented Marketing Data Specialist to join our growing marketing team in this fully remote role. This role delivers critical data, analytics, and business intelligence support for student recruitment, primarily serving our admissions and marketing teams through reporting, data collection, and accurate, timely inquiry routing across our CRM platform.

Responsibilities

• Design, build, and maintain Power BI dashboards and data models that surface campaign performance, funnel conversion, and recruitment trends for marketing, admissions, and leadership stakeholders.

• Write and optimize SQL queries to extract, join, and transform data across CRM, lead-management, and reporting systems.

• Deliver end-to-end, data-powered solutions including problem definition, data acquisition, exploration, visualization, and interpretation of results.

• Analyze large datasets to monitor campaign performance, identify growth opportunities, and recommend improvements to recruitment efficiency, conversion, and overall campaign performance.

• Produce both recurring reporting dashboards and ad hoc analysis in response to stakeholder needs.

Requirements

• Associate or bachelor's degree in business, mathematics, finance, computer science, or marketing/data analytics (or equivalent work experience).

• 2–3 years of experience in business, finance, higher education, or marketing analytics (including related internships).

• Demonstrated proficiency building dashboards and reports in Power BI (DAX and data modeling a strong plus).

• Working proficiency in SQL, including writing queries against relational databases to extract and transform data.

• Proficiency in data mining, statistical analysis, and data visualization.

• Experience with CRM platforms (e.g., Salesforce, LeadSquared) and lead-management systems (e.g., Sparkroom).

• Strong proficiency in the MS Office Suite, including Excel (pivot tables), Word, and PowerPoint.

• Excellent analytical, numerical, and critical-thinking skills.

• Strong written and verbal communication and presentation skills.

• Ability to run, review, and interpret data for stakeholders.