Marketing Data Solutions Leader (Genius)
About the role
Make your mark at one of the biggest names in payments. We’re looking for a Marketing Data Solutions Leader to join our ever-evolving Marketing Performance & Insights team and help shape the future of global commerce.
Responsibilities
- Build and scale marketing data solutions that improve audience quality, campaign performance, and revenue outcomes by enabling precise targeting and actionable insights.
- Drive data integrity and trust across platforms, ensuring marketing data is accurate, compliant, and standardized to support confident decision-making and measurable business impact.
- Shape data architecture and integration strategies by partnering cross-functionally to create scalable pipelines and frameworks that support performance reporting and advanced analytics.
- Translate data into business outcomes by delivering insights that influence targeting strategies, improve lead quality, and strengthen marketing return on investment (ROI).
Requirements
- 7+ years of experience in marketing analytics, data engineering, audience segmentation, or related fields, with a proven track record of driving measurable marketing impact.
- Advanced SQL expertise, with demonstrated ability to extract, transform, and analyze large datasets to support business decisions and marketing performance.
- Experience with cloud data platforms such as Snowflake, BigQuery, Redshift, or Databricks, and a strong understanding of data pipelines and architecture.
- Strong analytical and problem-solving skills, with the ability to translate complex data into clear insights and actionable recommendations.
- Excellent communication and collaboration skills, with experience influencing cross-functional stakeholders and aligning data solutions to business objectives.
Qualifications
- Experience working with Customer Data Platforms (CDPs) and advanced segmentation or identity resolution strategies.
- Familiarity with global data privacy and consent regulations (e.g., GDPR, CCPA) and their impact on marketing data practices.
- Experience supporting multi-regional marketing teams or B2B revenue generation strategies.
Skills
- Marketing Analytics
- Data Engineering
- Audience Segmentation
- Cloud Data Platforms (Snowflake, BigQuery, Redshift, Databricks)
- Data Pipelines and Architecture
- Advanced SQL
- Data Integrity and Trust
- Global Data Privacy and Consent Regulations
- Multi-Regional Marketing Teams
- B2B Revenue Generation Strategies
Benefits
Competitive salary and benefits package that recognizes your contribution
Access to learning, development and on-the-job experiences that expand your expertise
Supportive, inclusive team environment where your ideas and input matter
Time to give back through community and charity initiatives
Global employee assistance programme to support your wellbeing
Recognition through a global platform that celebrates your achievements
Pay
Competitive salary and benefits package that recognizes your contribution
Schedule
Flexible schedule to accommodate global teams and diverse work styles
Benefits
Access to learning, development and on-the-job experiences that expand your expertise
Supportive, inclusive team environment where your ideas and input matter
Time to give back through community and charity initiatives
Global employee assistance programme to support your wellbeing
Recognition through a global platform that celebrates your achievements
Equal Opportunity Employer
We are committed to fostering a company culture that values and respects inclusion and diversity. We stand against racism, intolerance and injustice in all its forms.