Marketing Data Science

About the role

At Verizon, you want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. This role is within the Marketing Science team, focusing on developing complex national and regional sales and marketing campaigns to drive revenue growth.

Responsibilities

• Assist in the strategic development of national and regional marketing campaigns, both as standalone initiatives and within broader customer journey frameworks.
• Extract data points based off Marketing requirements while working with marketing and sales operations to fulfill a complete life cycle of a marketing and sales campaign.
• Aid in a variety of projects within the Marketing Science team focused on automating and simplifying processes, while also providing ad hoc data manipulation and analysis to support marketing and strategy on sales plays.
• Provide full quality analysis of results and output prior to delivery to Sales Operations and marketing managers as well as follow up compliance regulation to legal.
• Demonstrate high-level strategic thinking by continuously aligning technological and data solutions with overall business strategies.

Requirements

• Bachelor’s Degree or four or more years of experience.
• Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience with SQL, Python, BigQuery, AI tools, Teradata, Alteryx, Adobe, Marketo, Looker, Tableau, GCP, Salesforce, and other Database management and BI tools.
• Experience in building, validating, and deploying machine learning models.
• A proven track record of exploring new tools and technologies, with the insights needed to drive team-wide adoption.
• Database ETL experience.

Qualifications

• Bachelor’s degree in Marketing, Market Research, Technology or four or more years of work experience.
• Master’s or foreign equivalent degree in Computer Science, Computer Information Systems, Information Systems, Data Analytics.
• Strong analytic skills to determine all required resources, organize information and processes, and to execute the desired marketing targeting and strategy.
• Strong ability to interface with IT, Legal, Marketing Strategy, and external vendors to take new technologies or data architectures all the way from concept to production.
• Strong written and verbal communication abilities to effectively interact with large, diverse teams across various levels of the organization.

Skills

• SQL
• Python
• BigQuery
• AI tools
• Teradata
• Alteryx
• Adobe
• Marketo
• Looker
• Tableau
• GCP
• Salesforce

Benefits

• Up to 15 days of vacation per year, which grows with additional service.
• Paid parental leave.
• Adoption assistance.
• Tuition assistance.

Pay

$101,000.00 - $194,000.00 annually based on a full-time schedule.

Schedule

This role is hybrid, with a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager.