Marketing Data Scientist

Company Overview

Zicasso is a luxury travel company established in 2008. We specialize in immersive custom tours, vacations, and safaris. Our travel specialists are the top 2% of boutique tour operators and travel agents, pre-vetted and handpicked to create itineraries tailored to each traveler's unique preferences. We are a fully remote company spanning five continents, fostering a dynamic, progressive global work environment that values creativity, initiative, and continuous learning.

Key Responsibilities

• Analyze large datasets to uncover trends, patterns, and insights that drive strategic business decisions.
• Develop and refine predictive models for customer segmentation, pricing optimization, and demand forecasting.
• Provide actionable data insights to support targeted marketing campaigns, customer retention strategies, and personalized communication.
• Possess strong communication skills and ability to present complex findings to both technical and non-technical stakeholders.
• Collaborate with data engineering to ensure data quality, consistency, and scalability across systems.
• Contribute to fostering a data-driven culture by sharing insights, tools, and best practices across teams.

Required Experience

• Bachelor's degree in Statistics, Mathematics, Computer Science, or a related field. Master or Ph.D. preferred.
• Proven experience as a Data Scientist in a fast-paced and data-driven environment.
• Expertise in statistical analysis, machine learning, and predictive modeling techniques.
• Proficiency in programming languages such as Python or R.
• Strong SQL skills and experience working with large-scale datasets.
• Experience with data visualization tools such as Tableau or Power BI.
• Excellent problem-solving skills and ability to translate business requirements into analytical solutions.
• Ability to thrive in a fully remote environment, working independently while maintaining close collaboration with cross-functional teams.
• Minimum of 3 years of experience embedded within or consulting for a marketing department.
• Deep technical expertise in navigating and extracting data from the Google ecosystem (Google Ads, GA4, and Search Console).
• Proven track record of using BigQuery to join disparate marketing datasets for cross-channel analysis and attribution modeling.

What We Offer

• Remote work from your home base and flexible hours that allow you to enjoy a great work-life balance.
• Innovative, fast-paced and collaborative culture that values diverse voices and opinions.
• Competitive compensation and benefits package (medical, dental, vision).
• Open Paid Time Off policy and 10 days of company-paid holidays.
• Stock options package.
• 401K retirement plan with employer matching.
• Substantially discounted luxury travel during off-season.
• Annual stipend for learning and development.
• Two company-sponsored business trips each year at international destinations we serve!