Marketing Data & Operations Senior Manager

About the Role

CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a business unit of CooperCompanies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life's beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women's and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions.

Responsibilities

Job Summary: The Marketing Data & Operations Manager leads marketing analytics, attribution, and operations to enable data-driven decision making across the marketing organization. The role integrates data across media, CRM, web, and sales systems to provide a single source of truth for performance and revenue. Working closely with Growth and Lifecycle teams, this role ensures marketing performance is accurately measured, optimized, and aligned to revenue outcomes, enabling efficient and scalable growth.

Essential Functions & Accountabilities:

• Data & Attribution: Build and manage marketing attribution models across channels; integrate data across media, CRM, website, and call center systems; establish and maintain a single source of truth for marketing performance; improve visibility into channel contribution and revenue impact
• Analytics & Reporting: Develop and manage KPI frameworks aligned to revenue outcomes; maintain KPI frameworks, reporting, and measurement integrity across demand, lead, and conversion metrics; deliver reporting and insights to support decision-making and optimization; improve reporting accuracy, consistency, and speed of insight; translate data into actionable recommendations for marketing teams
• Marketing Operations & Systems: Manage and optimize marketing technology stack (CRM, analytics tools); ensure data quality, governance, and consistent tracking standards; manage campaign tracking, UTM governance, and measurement frameworks; support implementation of new tools and capabilities to improve performance
• Cross-Functional Partnership: Partner with Growth to enable channel and media optimization; partner with Lifecycle to support CRM, segmentation, and conversion tracking; align with Sales and BI teams to connect marketing data to revenue outcomes; support a performance-driven operating model through data and insight

Travel Requirements: Willingness to travel (30-60 days) with international travel requirements.

Qualifications

Knowledge, Skills, and Abilities:

• Strong expertise in marketing analytics, attribution, and data integration
• Understanding of CRM systems, digital marketing, and performance measurement
• Data-driven mindset with ability to translate insights into action
• Strong cross-functional collaboration and problem-solving skills

Work Environment: Remote, fast-paced product development, robust sales pipeline and implementation, cross-function collaboration among multiple businesses.

Experience:

• 5+ years in marketing analytics, operations, or data roles
• Experience with attribution, reporting, and marketing technology (e.g., GA4, CRM)
• Proven ability to connect data across systems and drive performance insights
• Experience working in cross-functional or matrixed organizations

Education: Bachelor's degree in Marketing, Business, or related field required.

Benefits

• Medical coverage
• 401(k)
• Parental leave
• Fertility benefits
• Paid time off for vacation, personal, sick, and holidays
• Multiple other perks and benefits