Marketing Data and Insights Analyst

Requisition ID: 125C-YN_CS_NPS – Classified, full-time (100% FTE), permanent, overtime-eligible position.

About the Role

As the Marketing Data and Insights Analyst, you will collect, integrate, analyze, and interpret data across digital marketing, paid media, web, social media, media relations, enrollment, and institutional data sources. You will develop executive dashboards, automated reporting, and data visualizations while translating complex datasets into actionable insights that improve marketing effectiveness, audience engagement, brand awareness, enrollment outcomes, and organizational performance.

This role partners closely with communications, marketing, enrollment, web, creative, social media, agency partners, information technology, and institutional research teams to establish measurement frameworks, identify emerging trends, optimize campaigns, improve content discoverability through SEO and AI search, and recommend data-driven strategies that maximize impact across university marketing initiatives.

Responsibilities

• Analyze digital performance across platforms such as Google Analytics, CRM systems, email marketing platforms, and social media channels.
• Build dashboards and reports using data visualization and business intelligence tools.
• Translate complex data, research findings, and market trends into clear, concise narratives for executive leaders, WSU communicators, and cross-functional teams.
• Manage multiple projects and collaborate across a variety of stakeholder groups.

Requirements

• A Bachelor’s degree in Statistics, Data Analytics, Business Analytics, Marketing, Computer Science, Mathematics, Information Systems, or related field, including college-level coursework in statistics and/or mathematics.
• Two (2) years of experience working as a Data Consultant 2 or equivalent; OR equivalent education/experience.
• Three years of professional experience in marketing analytics, business intelligence, institutional research, communications analytics, digital analytics, or a related analytical field.
• Demonstrated experience analyzing digital performance across platforms.
• Experience building dashboards and reports using data visualization and business intelligence tools.
• Strong written and verbal communication skills.
• Ability to translate complex data into actionable insights for diverse stakeholders.

Preferred Qualifications

• Experience with user research.
• Experience with Python, R, or other analytical tools.
• Experience evaluating the impact of AI-powered search and content discovery platforms.
• Experience in higher education, nonprofit, agency, media, marketing, or other complex mission-driven organizations.
• Knowledge of data governance principles, privacy standards, and responsible data stewardship.
• Familiarity with FERPA and other applicable privacy regulations.

Pay

Monthly salary: $5,376 to $7,224 (Steps A-M, Range 56). Successful candidates are typically hired at the beginning of the salary range and receive scheduled salary increment increases in accordance with WAC 357-28.

Benefits

• Paid sick and vacation leave.
• Paid holidays.
• Medical, dental, life, and disability insurance for employees and dependents.
• Retirement and deferred compensation options.
• Optional supplemental retirement accounts.
• Training and development opportunities.
• Employee tuition waiver.

Schedule

Full-time, 12-month position.

Location

Pullman or Spokane WSU campus, within University Marketing and Communications.